GHA Discovery Wins Best Up-And-Coming Programme At The Freddie Awards 2022
Newly relaunched GHA DISCOVERY takes home the prestigious '210 award' for Europe and Africa within the ‘Programme of the Year’ category for hotels
Global Hotel Alliance (GHA) announces the win of the Freddie Award for the ‘Best Up-and-Coming Programme’ at last night’s award ceremony in New Orleans. GHA DISCOVERY, the world's largest loyalty programme for independent hotel brands, was reimagined in December with innovations such as the industry’s first digital rewards currency, DISCOVERY Dollars (D$), meeting the needs of modern travellers with more rewards, recognition and opportunities to experience hotels and resorts at home or away.
Having launched in 2010, the GHA DISCOVERY programme has been adopted by all hotel brands in the alliance. It maintains its distinction as the programme for those who wish to experience travel more authentically.
With 40 brands and 800 hotels in 100 countries, after NH Hotel Group joins this summer, the collection is significant in size and known as one of the most diverse loyalty programmes globally, featuring distinct brands that offer unique hospitality experiences.
GHA DISCOVERY has a significant reach with 20 million members spanning every continent, which helped in the voting for the 2022 Freddie Awards, an annual event that garnered 2.5 million votes this year. The Freddie Awards are the longest standing and most prestigious recognition in the travel loyalty industry. Over the years, tens of millions of votes have been cast to allow members to recognise the loyalty programmes they appreciate most.
Kristi Gole, GHA’s Head of Product, accepted the award at the ceremony in New Orleans on Thursday, 21 April. “GHA is a challenger brand that remains dedicated to delivering something different for our hotels and our loyal members. It’s so rewarding to receive this recognition, signifying that our members appreciate what we offer and that they love our unique collection of brands.”
GHA received nominations in four categories this year, the first time making the list, and was honoured to win in the esteemed ‘Programme of the Year’ category for hotel programmes as the ‘201 award’ winner for Europe and Africa. This award represents the best Up-and-Coming Programme.
- For more information about the Freddie Awards, please click here.
- For more information visit GHA DISCOVERY
- For more information visit Global Hotel Alliance (GHA)
About GHA and GHA DISCOVERY
Global Hotel Alliance (GHA) is the world's largest alliance of independent hotel brands with 40 brands and more than 800 hotels in 100 countries. Its award-winning loyalty programme—GHA DISCOVERY—provides 28 million members with recognition, D$ rewards and exclusive experiences across its hotels and partners, both with and without a stay. GHA DISCOVERY generated US$2.3 billion in revenue and 10 million room nights in 2023.
Through membership in GHA, brands expand their global reach, drive incremental revenue and reduce dependence on third-party channels, all while maintaining management independence and individual positioning. For more information, visit globalhotelalliance.com or ghadiscovery.com.
