Want to learn how to develop a hospitality concept and create a brand story? — Source: EHL

The course will focus on presenting, illustrating and discussing what hospitality concepts are exactly, how to design and implement them.

Course content

Each session will develop a specific aspect of designing concepts for
hotels and Food & Beverage businesses:

  • Fundamentals: history, role and evolution of hotel and F&B concepts
  • Strategy: hospitality concept framework
  • People: target segments & community building
  • Story making: brand story canvas
  • Space: zoning, customer flow, interior design
  • Services: offering and digitalization
  • Identity & Communication: visual identity, creative content, communication channels

What makes this course special?

  • Insightful guest speakers who launched fresh hospitality concepts
  • Opportunities to network with other participants and guest speakers
  • Variety of learning formats, including team work, workshops and discussion with industry experts
  • Course offered by EHL, ranked #1 in 2020 QS World University ranking for Hospitality & Leisure Management Universities
  • All course material accessible through an online Learning Management System

Why take this course?

You should take this course if you want to:

  • Learn how to design and develop a successful hospitality concept - from the strategic and creative level down to the day-to-day operations
  • Discover how existing hotels, restaurants, cafés, bars and private clubs can be turned around with a strong concept

Who Should Attend?

This course is particularly designed for you if you are an entrepreneur or if you hold a managing position in a hotel, private club, F&B group or hospitality-related business, with a minimum 5 years' experience. Typical participants are:

  • Hospitality Business Owners & Entrepreneurs
  • Hotel Managers

CLICK HERE to learn more about this course.

Short 3-Day Course at EHL Hospitality Business School: Designing Hotel and Restaurant Concepts— Photo by EHLShort 3-Day Course at EHL Hospitality Business School: Designing Hotel and Restaurant Concepts— Photo by EHL
Short 3-Day Course at EHL Hospitality Business School: Designing Hotel and Restaurant Concepts— Photo by EHL

CLICK HERE to learn more about this course.

About EHL Group

EHL Group is the global reference in education, innovation and consulting for the hospitality and service sector.
With expertise dating back to 1893, EHL Group now offers a wide range of leading educational programs from apprenticeships to master's degrees, as well as professional and executive education, on three campuses in Switzerland and Singapore. EHL Group also offers consulting and certification services to companies and learning centers around the world. True to its values and committed to building a sustainable world, EHL Group's purpose is to provide education, services and working environments that are people-centered and open to the world. www.ehlgroup.com

Anne TREACY-PELICHET
Recruitment & Admissions Manager – Graduate Programs
EHL

Related