ReviewPro’s Global Hotel Review Benchmark Report
Leaders in guest experience management release first in quarterly report series focusing on global hotel reviews.
Barcelona - ReviewPro, a Shiji Group brand, publishes the first of a series of quarterly data reports for hoteliers wishing to keep ahead of online reputation and review trends. The comprehensive report covers everything related to current review metrics including volume, source, management response rates, both on a Global and on a regional level.
Some of the key findings include:
- Review volume: global review volume increased by 46.5% in Q1 2022 over Q1 2021
- Guest satisfaction has fallen by 1.4%, or 1.2 points, since the start of the pandemic.
- Review market share: booking.com generated more reviews than any other review source in Q1 2022.
- Source indexes: ratings on Booking.com are generally lower than other sources.
- There is room for improvement in response rates and times, with only 61.2% of respondable reviews receiving a response and an average response time of 3.8 days.
“ReviewPro has been providing hoteliers with review data to help understand their online reputation and make data driven operational and service improvements for over a decade. In that time much has changed but one thing has remained the same - online reputation is still a benchmark of excellence and a reliable way of determining a hotel’s performance,”says Michael Kessler, CEO of ReviewPro.
The report includes:
- Key findings on: review volume, review ratings, star segments, review market share, management response, and more.
- Global and regional data sets on: Global Review Index metrics (GRI™), review sources market share and volume, semantic analysis and categories affecting reputation, management response and more.
- Expert insights: a range of experts and hoteliers give comment on the state of reviews and how they manage reviews.
- Reputation strategies for global hoteliers.
Download your free copy of ReviewPro’s Global Hotel Review Benchmark here.
About Shiji ReviewPro
Shiji Group provides software solutions and services for the hospitality, food service, retail and entertainment industries, ranging from hotel management solutions, to food and beverage and retail systems, payment gateways, data management, online distribution and more. Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises 5,000 employees in 80+ subsidiaries and brands, serving over 91,000 hotels, 200,000 restaurants and 600,000 retail outlets.
Jana Antonioli
Junior Marketing Specialist
