Authenticity and Culture with Brian
Season 1, Episode 2 of “The Unfamiliar Shift with Ariela”
Overview
Ariela sits down with Brian Cooke to talk about the importance of authenticity and the influence of culture in boutique hotels.
What You Will Hear:
- How Brian entered the hospitality industry
- Ethos and mission of both Generator Hotels and Freehand Hotels
- Hostel revolution
- The authenticity of New York culture
- The Django at the Roxy. Entertainment centered.
- Sales strategies for boutique hotels. Rights and wrongs.
- Investing in boutique hotels and cross-marketing and business alignment
- What boutique means to Brian
About BLLA
The official organization for the world's independent boutique lifestyle hotels and leaders who are entrepreneurs themselves, promoting capital, resources, connection, education, and advocacy. As a pioneer in forecasting the boutique movement, BLLA's boutique community currently extends to more than 10,000 verified boutique and lifestyle hotels. BLLA is a catalyst for trends and the future of the boutique lifestyle, exactly what today's traveler is embracing. BLLA.org / Stay-Boutique.com. BLLA is also a capital/partner matchmaker via its Boutique Money Group division.
The corporate manifesto is: Experience the intention behind the brand.
