ROOMDEX, A Hotel Upsell Innovator, Partners With Pandox

Bethesda, MD - ROOMDEX, a pioneer in automated hotel upselling solutions, announces that Pandox, a leading hotel company that has ownership in 156 hotels across the globe, activated ROOMDEX’s Upgrade Optimizer^TM software in two hotels, including:

• Hotel Berlin, Berlin, Germany
• The Hotel, Brussels, Belgium

“We've always worked with a tool for upselling, but they all required some amount of human labor. So, we were looking for something else, something that was better,” said Jens Egemalm, Distribution Director for Pandox Operations Hotel, “One of my colleagues at the revenue center was doing research on upsell tools in the MEWS marketplace and found ROOMDEX. It was one of the few that was a fully automated system. We liked the simplicity of it, and that led to the first call.”

ROOMDEX Upsell Automation is a set-it-and-forget-it solution that delivers the lowest cost revenue a hotel can generate. ROOMDEX’s Upgrade Optimize combines 2-way integration with a proprietary algorithm to generate True Availability, forecasting inventory usage so there are no operational conflicts. With ROOMDEX, hotel can effortlessly sell and guarantee pre-arrival offers for Room Upgrades, Early Check-in, Late Departure and Guest Services (Breakfast, Parking, etc.).

“In terms of performance, we had high expectations because it was sold to us that it would perform well. And it did. We didn't have to wait one or two weeks before it started performing – it started performing directly. Within just a few days of one of the properties going live, we had more than €5000 worth of upsells. And it’s been consistent – we haven't gone any day without any upsells. Plus, our ROI is higher than what was promised or expected. We are very happy with that.”

ROOMDEX pilot hotels have reported an average of $75 of additional room product up-sell revenue per up-sold stay since using the hotel upsell tool. Upgrade Optimizer^TM room revenue is improving RevPar and boosting ADR when hotels need it most.

“We have been very happy with our partnership with MEWS and their app marketplace,” said Jos Schaap, CEO and Co-Founder of ROOMDEX, “Hotel groups like Pandox, who are very experienced in both cloud technology and the upselling space, have found it very easy to run a free trial of ROOMDEX through MEWS.”

About ROOMDEX

ROOMDEX’s hotel upsell software, “Upgrade Optimizer,” automates, monetizes and ultimately simplifies the hotel room upgrade process by putting the power of choice in the hotel guest’s hands. Automation is the cornerstone of our pioneering hotel optimization platform. ROOMDEX uses hotel reservation, guest data and its proprietary persona and price algorithms to deliver personalized digital offers, greatly enhancing the guest experience. The hotel upsell tool relieves hoteliers of the labor time required by other upselling solutions while delivering high margin revenue and a substantial ROI.

The company was founded by Jos Schaap, Pierre Boettner and Denis Bajet, three industry veterans (Ex. MICROS-OPERA (now Oracle Hospitality), StayNTouch, Shiji and Nor1). ROOMDEX leverages that 90 years of hotel software innovation experience in PMS, integrations, revenue management, BI, mobile, self-service and upgrade optimization software. Since founding in spring of 2020, ROOMDEX has signed on more than 100 hotels with 9,000 rooms across the U.S., U.K. and Europe.

Twitter: @ROOMDEX
Facebook: facebook.com/roomdexinc
LinkedIn: linkedin.com/company/roomdex
Youtube: click here

About Pandox

Pandox is a leading owner of hotel properties in Northern Europe with a focus on sizeable hotels in key leisure and corporate destinations. Pandox’s hotel property portfolio currently comprises 156 hotels with approximately 35,500 hotel rooms in 15 countries. Pandox’s business is organised into Property management, which comprises hotel properties leased on a long-term basis to market leading regional hotel operators and leading international hotel operators, and Operator activities, which comprises hotel operations executed by Pandox in its owner-occupied hotel properties. Pandox was founded in 1995 and the company’s B shares are listed on Nasdaq Stockholm. www.pandox.se

Paul Peddrick