HSMAI Commercial Strategy Week Insight: Navigating the Future of Data and Travel Marketing
Ashley Sellhorst, Director of Sales, Sojern, and member of the HSMAI Rising Sales Leader Council, provided insights during her Lightning Round session at HSMAI’s Marketing Strategy Conference 2022, part of Commercial Strategy Week.
About HSMAI
HSMAI is a global organization of sales, marketing, and revenue optimization professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for the sales, marketing, and revenue optimization disciplines, HSMAI connects its members with customers. Founded in the United States in 1927, HSMAI is a membership organization comprising 5,000 members from 35 countries and chapters worldwide. HSMAI operates around the globe via regional boards of directors and staff. There are four regions: the Americas, Asia Pacific, Europe, and the Middle East, with a Latin America region under development. Each region has geographic chapters and signature programs and services for association members. HSMAI has a Global board which is made up of delegates from each region.
