Cendyn’s eInsight CRM customers will now benefit from Insight Score, the guest lifetime value score supercharged by data science. It is the first of its kind to use predictive analytics to enhance the guest lifetime value score, adding a new layer of sophistication to segmentation for every marketer.

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About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions. To find out more, visit cendyn.com.

Laura Cerfus
Marketing Coordinator