The global airline industry’s path to recovery from the COVID-19 pandemic is being hampered by staff shortages and other macro factors such as the Russia-Ukraine war, and the looming global recession. Against this backdrop, the Social Media Analytics Platform of GlobalData has tracked the top 10 Asian airlines based on the volume of social media conversations of Twitter influencers and Redditors.

GlobalData’s latest report, “Top 10 Most Mentioned Asian Airlines on Social Media: 2022", reveals a 38% surge in social media discussions in 2022. Air India Ltd (Air India) emerged as the most mentioned Asian airline with 22% share of voice.

The remaining nine positions are occupied by Qantas Airways Ltd, Qatar Airways, InterGlobe Aviation Ltd. (Indigo), Singapore Airlines, Emirates, Akasa Air, Cathay Pacific Airways, China Eastern Airlines Corp Ltd, and Korean Air Co., Ltd.

— Source: GlobalData Plc— Source: GlobalData Plc
— Source: GlobalData Plc

Smitarani Tripathy, Social Media Analyst at GlobalData, comments: The share of negative conversations on social media for the airlines industry has surged by 93% in 2022*, compared to the previous year during the same time. Rising flight ticket prices due to soaring fuel prices because of the Ukraine-Russia war, low air travel demand in the wake of spike in inflation, and increased rate of flight cancellations due to staff shortages emerged as key drivers behind low influencer sentiment in 2022.

The official ownership transfer of Air India to the Tata Group in January caused the biggest spike in conversations among the influencers about the company.

China Eastern Airlines recorded the highest growth among the top-mentioned Asian airlines, with an 852% growth in social media discussion volume in 2022*, following the fatal accident of China Eastern Airlines’ Boeing 737-800 with more than 130 passengers on board. The accident marked as China's biggest air mishap in over a decade.

*1 January–31 October 2022

About GlobalData Social Media Analytics Platform

GlobalData’s Social Media Analytics Platform allows businesses to understand brand sentiments, product led conversations, buzzing trends among Twitter Influencers and Redditors tracked by GlobalData, using a combination of AI and human based analysis that curate content and displays only what matters to you. It helps monitor competitor strategies, predict emerging trends, monetize disruptive innovation, decode smart money, mine thought leadership, and capture digital consumers.

About GlobalData

4,000 of the world's largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData's unique data, expert analysis and innovative solutions, all in one platform. GlobalData's mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.

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