It's the final Summit Series throwback of the year. Today we close off with the second and last episode of HN Summit Series - Distribution 2.0. The episode was sponsored by Cendyn™. 

Steffan Berelowitz, Senior Vice President Enterprise E-Commerce at Cendyn, Brent Harris, VP of Key Account Sales at Cendyn, Eve Tronson, Vice President Digital Strategy & Loyalty at Viceroy Hotel Group, and Charlie Osmond, Co-Founder & Chief Tease at Triptease joined moderator Peter O’Connor, Professor of Strategy at University of South Australia Business School to discuss, share thoughts and perspectives on driving direct bookings: maximise the potential of your brand website.

With OTAs becoming more demanding, hotels want to drive increased proportions of their bookings directly. In this episode we explore how to optimise your web presence and maximise your direct booking potential.

Undervalued and unloved, the brand websites of many hotel companies need more than a bit of care and attention. With travel finally taking off, what should hoteliers focus on to improve their direct websites in order to ensure they receive their fair share of online bookings?

About Cendyn

Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing, and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth. With operations across the globe, in the United States, Germany, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of thousands of customers across 143 countries. To find out more, visit www.cendyn.com.