Imagine checking in to your hotel and seeing your favorite music artist walk through the door of one of Hilton’s signature connecting rooms. That’s what happened when a lucky group of super fans and Hilton Honors members checked in at The Beverly Hilton and saw GRAMMY Award®-winning singer-songwriter Brandi Carlile singing directly to them.

Hilton’s Connecting Room Concert Series has officially launched, celebrating one of music’s biggest nights, with Brandi Carlile performing a private concert inside a connecting room for a once-in-a-lifetime intimate experience.

When it comes to celebrating music and music fans, it matters where you stay – from hosting the first-ever GRAMMYs in 1959 at The Beverly Hilton to being at the center of iconic music moments to where super fans rest their heads after a legendary concert performance.

This won’t be the last time guests might see an artist performing a personal concert in a Hilton room. Hilton’s Connecting Room Concert Series will continue to be replicated across the globe, giving music fans and Hilton Honors members exclusive access to performances, one-on-one interviews and behind-the-scenes experiences with their favorite artists.

Music fans who tuned in on GRAMMYs night also saw the newest commercial as part of the “It Matters Where You Stay” campaign, featuring Carlile in her most important concert of the night, as the star is captured walking through her own connecting room to sing her young children a lullaby.

See more about how Hilton brings music and fans together through music’s biggest moments at hilton.com/music.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,800 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2021 World's Best Workplaces list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. In 2021, in addition to opening more than one hotel a day, Hilton introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 128 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.