BITAC Independent Keynote: Adam Mogelonsky on ‘The Mille Club’
At this year’s BITAC Independent in Fort Myers, FL, August 6th to 8th, 2023, Adam delivered a keynote speech on “The Mille Club” where he described the psychology behind what’s required to achieve a four-digit ADR as supplemented by a plethora of examples from around the world.
Some takeaways:
- With great rate comes great expectations
- Keeping the relative rate increase constant, the nominal price increases substantially to buffer opex
- Luxury travelers think differently about how they book their travel in terms of channel distribution
- Mille club hotels have to rethink their comp sets in terms of geography and transportation
- Luxury travelers are motivated by exclusive experiences
- Wellness is becoming a critical component of luxury travel and brand loyalty
- Luxury properties are all about the details, details, details
Check out the full coverage over at Hotel Interactive.
About Hotel Mogel Consulting Limited
Hotel Mogel Consulting Limited works exclusively with investors/owners/operators to help solve critical investment, management and marketing issues in the luxury segment. We also undertake public speaking at corporate and association events, where an independent point of view is desired.
