Db x Dis-loyalty suitcase — Photo by Ennismore

“Dis-loyalty Drops” is a series of pre-announced moments where members can secure limited-edition experiences if they’re quick enough — starting Thursday, 9th November.

Drops include £/€/$5 rooms across five cities, a festive dinner party for ten people, and a surprise trip to Paris, Amsterdam, Lille or Brussels.

Dis-loyalty - the new travel and food membership that beats boring — launches the first series of its highly anticipated “Dis-loyalty Drops” on 9th November, giving its members the chance of instant gratification. Members must be quick off the mark by responding to Dis-loyalty posts on Instagram to grab one of the nine limited-edition drops for too-good-to-be-true prices (or even free). Inspired by drop culture in other industries, Dis-loyalty gives its members a new kind of benefit within its game-changing travel and food subscription — a first for the hospitality industry.

As well as “Drops”, members continue to have access to the subscription’s five core benefits: 50% off just-opened hotels in the first three months after opening; 20% off every first-time stay in every hotel; 10% off for return stays; 10% off food and drink in any of our restaurants, bars and coffee shops, and 365 free barista-made drinks (coffee, tea, hot chocolate etc.) — with one every day of the year. Dis-loyalty is based on simplicity and transparency; there is no need to earn points, no tiers to climb, and no need to wait for the rewards, giving members bigger discounts for going somewhere new at the Dis-loyalty collective of 80+ hotels and 170+ restaurants and bars.

Dis-loyalty Drops are for members only, and they need to be the first to reply when the drop goes live on Instagram with their membership number. It’s first come, first served — thumbs at the ready. For those who aren’t members yet, they can sign up at Dis-loyalty.com for as little as £12/€15/$18/60AED per month and will have instant access to all benefits and drops.

Drop 1: Exclusive invite to The Hoxton, Shepherd’s Bush's first birthday party & sleepover.

  • Three members (and their plus ones) will be invited to join The Hoxton, Shepherd’s Bush’s first birthday, with a room thrown in so they can sleep over.
  • Drops: 9th November.

Drops 2-6: A series of £/€/$5 rooms in five cities.

  • Five members each day will secure a two-night stay for £/€/$5 per night to be used throughout December.
  • Each day, a different hotel will be dropped: Mondrian Shoreditch, 25hours Berlin, The Hoxton, Williamsburg, SO/ Vienna, Mama Shelter Paris West.
  • Drops: From 13th – 17th November.

Drop 7: Festive dinner party for ten friends in London, Paris or Miami for £/€/$150.

  • Three members can host nine friends each for dinner for just £/€/$150, at one of three iconic restaurants — to be revealed in the drop.
  • Drops: 23rd November.

Drop 8: Surprise trip for four quick-footed members.

  • The first four members who make it to the “to-be-announced” London hotel with suitcase, friend, and passports in tow will be immediately whisked off to the Eurostar for dinner and overnight stay in Paris, Brussels, Amsterdam or Lille — with no cost; it’s all on us.
  • Drops: 9th December.

Drop 9: Free Dis-loyalty membership and bespoke Db x Dis-loyalty suitcase.

  • Ten members can give the gift Dis-loyalty with a free annual membership and a bespoke suitcase from Scandinavian outdoor brand Db (they can keep the suitcase for themselves if they want, of course!).
  • Drops: 21st December.

Thinking of Christmas presents already? No more boring socks or hampers; give the gift of exploration and discounts with an annual Dis-loyalty membership launching on 17th November.

ABOUT ENNISMORE

Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. It curates and manages unique properties and experiences in some of the most exciting destinations worldwide.

Founded in 2011 by entrepreneur Sharan Pasricha, Ennismore and Accor entered a joint venture in 2021 to create a new autonomous entity, with Accor holding a majority shareholding. Creating the world's fastest-growing lifestyle hospitality company, it brings together Ennismore's know-how in building brands with creative storytelling, design, and authentic experiences, with Accor's wealth of knowledge in delivering scale, network growth and distribution.

Under Sharan Pasricha, Founder & Co-CEO, and Gaurav Bhushan, Co-CEO, Ennismore comprises 14 brands - with over 100 operating properties and a further 140+ in the pipeline - and a collection of over 190 culturally relevant and diverse restaurants and nightlife destinations.

Ennismore puts innovation at the center of everything it does, with four dedicated in-house specialist studios, which obsess every guest touchpoint, including Carte Blanched – a fully integrated F&B concept platform; a creative studio of interior and graphic designers; a digital product and tech innovation lab, and a partnerships and collaborations division.

Ennismore has been included in Fast Company's World's Most Innovative Companies lists in 2020 and 2021; ranked#29 in FT1000: Europe's Fastest-Growing Companies; and is part of FT Future 100 - the UK's fastest-growing businesses that are shaping the future of their sector.

The Ennismore brands: 21c Museum Hotel, 25hours Hotels, Delano, Gleneagles, Hyde, JO&JOE, Mama Shelter, Mondrian, Morgans Originals, SLS, SO/, The Hoxton, TRIBE and Working From.