The Hotels Network Expands Client Base Through LiveRate Acquisition
The Hotels Network (THN), a full-stack growth platform for hotels, has successfully acquired LiveRate, a platform that empowers hotels to engage with their guests and drive direct bookings. This acquisition brings hotel clients previously under contract with LiveRate into THN’s extensive network, which already boasts over 19,000 properties around the world. The move marks THN’s first acquisition, contributing to their expanding presence in the DACH market.
For client hotels who were formerly using LiveRate Compare, THN now provides its industry-leading Price Comparison tool. This tool enables website visitors to view all available rates for their stay in real time, eliminating the need to leave the direct channel in search of better prices.
Hoteliers will now be able to monitor disparities and the competitiveness of their properties with 100% accuracy, allowing them to offer the best available rate compared to OTAs and metasearch engines. THN’s product actively monitors disparities down to the exact user search query, providing hoteliers with screenshots so they can take corrective action when needed. In cases when third parties undercut direct rates, the hotel’s website can automatically match the price during the booking process.
Furthermore, client hotels will be able to effectively communicate exclusive benefits of booking directly on their website, alongside the Price Comparison tool. This not only reassures visitors that they are being offered the best available rates but also highlights the advantages of booking direct, ultimately leading to higher conversion rates.
The incorporation of LiveRate’s independent hotels and international hotel brands into THN’s client base is another significant stride towards THN’s overarching mission: to connect every hotel in the world through their unique network. Juanjo Rodriguez, Founder of The Hotels Network, expressed his enthusiasm about the acquisition, stating We’re excited to further strengthen our presence in the industry and expand our portfolio of properties that we are supporting to ensure they grow their direct booking channels.
About The Hotels Network
The Hotels Network is an inventive technology company working with over 20,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.
In addition to price comparison, reviews summary, and a suite of personalization options, THN's Direct AI Suite is deeply integrated in their platform, from predictive analytics to generative AI. Predictive Personalization uses machine learning to predict user behavior and automatically tailor messaging and offers for each user. BenchDirect's benchmarking tool provides unmatched competitive data for the direct channel. Recent innovations include KITT, an AI-powered receptionist, and Loyalty Lite, a seamless guest login tool for personalized booking experiences.
THN is proud to have been recognized for the company's product innovations, rapid growth, and unique workplace culture for the second year in a row, most recently named the Best Direct Booking Tool for 2024 in the prestigious HotelTechAwards.
For more information about THN, visit https://thehotelsnetwork.com/en or contact [email protected].
Paige Lopez
Content Marketing Manager
