Ireckonu, a leading innovative Hospitality Middleware and Customer Data Platform (CDP) for hotel chains, today unveiled Connected Venues, a groundbreaking CDP enhancement that seamlessly connects on and off-premise data sources in one central system, empowering hotel operators and hospitality marketers with the most accurate and up-to-date guest profiles.

Connected Venues represents Ireckonu’s commitment to removing data silos for hotel chains, improving the lives of hotel operators and hospitality marketers, and helping hoteliers understand the true value of all their patrons.

The Hospitality industry has so many systems that store data in different ways. We want to remove these silos so all teams can work with consolidated, clean, and up-to-date data. With Connected Venues, we break down data silos, giving all teams clean, real-time guest data across the entire hotel operation, including connected restaurants and spas. All guests, not just those that stay in hotels, are recognized for their patronage, enhancing RFM recognition, so hospitality marketers can further personalize communications with all patrons of a business.Felix Dreizehnter, Head of Product at Ireckonu

This innovation raises the bar for hospitality technology, allowing all guests to be recognized so hospitality marketers can personalize communications at scale. By unifying guest data, Connected Venues empowers hotels to personalize guest experiences at every touchpoint, leading to increased guest satisfaction, loyalty, and, ultimately, revenue.

Hotels with other revenue centers, like spas, restaurants, and golf courses, struggle with centralizing and surfacing the data from different connected businesses. Connected Venues unlocks a complete guest view, centralizing reporting across all locations.Dr. Rik van Leeuwen, Head of Data at Ireckonu

This release demonstrates Ireckonu’s commitment to disrupting the hospitality industry while keeping the current state of hospitality top of mind. By centralizing data from all platforms, hoteliers don’t have to overhaul the existing infrastructure they use to operate their business, so they can see results and improvements right away without needing an entire technical project team to integrate legacy systems.

With Connected Venues, Ireckonu empowers hotels to enhance guests' experience and personalize communications for all patrons.

Learn more about how Connected Venues empowers hotel operators and hospitality markets at ireckonu.com.

About Ireckonu

Founded in 2014, Ireckonu is a leading Dutch company revolutionizing the hospitality industry through innovative digital solutions. With a global team of over 60 professionals, Ireckonu specializes in cutting-edge Software as a Service (SaaS) products and services. Seamlessly integrating Middleware expertise with a state-of-the-art Customer Data Platform, Ireckonu empowers hotels with a unified, data-driven approach, trusted by renowned brands such as Okura, CitizenM, Hard Rock Hotels, and more. Ireckonu stands at the forefront of shaping the future of hospitality.

Visit the Ireckonu website to discover more: www.ireckonu.com.

Carter Newman
Product and Content Marketing Manager