From Solos to Symphony: The Transformational Power of ‘Commercial’
The HSMAI Foundation’s latest research, From Solos to Symphony: The Transformational Power of ‘Commercial’,
authored by Breffni Noone and Chris Boyd, highlights the importance of understanding and implementing a robust commercial strategy in the hospitality sector. Embracing a unified approach across Sales, Marketing, and Revenue Management optimizes performance and ensures sustained growth and competitiveness in this era of transformation within the hotel commercial space.
HSMAI Foundation Special Report: From Silos to Symphony: The Transformational Power of ‘Commercial’
About HSMAI
HSMAI is a global organization of sales, marketing, and revenue optimization professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for the sales, marketing, and revenue optimization disciplines, HSMAI connects its members with customers. Founded in the United States in 1927, HSMAI is a membership organization comprising 5,000 members from 35 countries and chapters worldwide. HSMAI operates around the globe via regional boards of directors and staff. There are four regions: the Americas, Asia Pacific, Europe, and the Middle East, with a Latin America region under development. Each region has geographic chapters and signature programs and services for association members. HSMAI has a Global board which is made up of delegates from each region.
