Duetto and SHR Partner to Transform Casino Loyalty Pricing
The partnership enables casinos to maximize revenue by delivering personalized online guest experiences.
San Francisco - Duetto, a global leader in revenue management solutions, and SHR (an Access company), a leading provider of innovative and intelligent technology solutions for hotels and resorts, today announced a strategic partnership designed to revolutionize the casino resort industry. Using Duetto’s Dynamic Rate Engine (DRE), SHR Group will enable its casino customers to deliver real-time personalized pricing online to maximize revenue, as well as increase occupancy and guest satisfaction.
The newly certified SHR<>DRE API connection returns real-time rates and restrictions on the customer level, offering loyalty program members special rates and comp rooms based on their lifetime value. This collaboration enhances the experience for players and streamlines operations for casino resorts.
Duetto’s dynamic pricing model delivers real-time, value-driven promotions that evolve based on player activity and worth. Now, thanks to our integration with SHR, these players can be rewarded instantly and can book their discounted or comp rooms easily online, encouraging them to stay more often. John Lingos-Webb, Senior Director of Global Partnerships, Duetto
SHR’s award-winning booking engine now integrates real-time RMS lookups via Duetto’s Rate Engine API. This collaboration with Duetto expands SHR’s existing casino functionality and provides our customers with a wider range of tools to offer personalized rates and comp rooms to their loyalty guests. Dan Edmonds, VP Casino Strategy & Solutions, SHR Group
With Duetto's Open Pricing and dynamic discounting based on customers’ total worth, casinos can strategically determine which guests get a comped room or a discounted cash rate during high-demand versus low-demand periods, without the risk of over-investing and eroding the bottom line.
Interested in learning more about how Duetto and SHR work together? Visitthe Duetto
booth #1751 at HITEC or SHR at booth #447.
About SHR Group
SHR (an Access company) is the premier global specialist technology and service provider for the hotel sector, dedicated to ensuring its clients remain always ahead in a fast-paced and competitive market. SHR empowers hotels and casinos to increase revenue and customer lifetime value at every step of the guest journey by combining the immense potential of AI, with a dynamic product suite comprising integrated and automated products and services.
Alongside SHR’s suite of applications the company also has SHR Hotel Services, which focuses on equipping the hospitality industry with a unique competitive edge delivered through exceptional digital services and consultancy.
For more information, please visit https://shrgroup.com/.
About Duetto
At Duetto, we create cloud-based software to unlock revenue and profit potential for hoteliers, leveraging our years of hospitality and technology experience. Built with an Open Pricing methodology, we bring all your data together so you can capture dynamic demand, make optimal inventory decisions, and increase efficiency in real-time. Globally trusted, more than 6,300 properties in 60+ countries are using our products. These include GameChanger for yielding and distribution, ScoreBoard for reporting and forecasting, BlockBuster for group business, Advance for 24x7 revenue management, and OpenSpace for function space optimization. Named the world's #1 revenue management system in 2022, 2023, and 2024 in the HotelTechAwards, we're dedicated to becoming the revenue and profit operating system for the hotel industry. Duetto — greater in every way. For more information, please visit duettocloud.com.
Sarah McCay Tams
Director of Marketing Communications