Texas Beats Florida in the surge of 4th July hotel bookings compared to last year!
The 4th of July sparks vibrant domestic travel across the U.S. Families and friends celebrate with fireworks, parades, beach outings, and barbecues. This holiday encapsulates the diverse beauty and rich culture of America, making it a prime time for exploring national parks, historical landmarks, and new cities. As Americans plan their vacation, here’s how the travel trends are shaping.
Sharp Rise in Hotel Bookings in Texas
Rising sharply by 34% y-o-y, the demand for hotels in Texas has boomed for the American Independence Day vacation.
Florida Sizzles as #1 Summer Hotspot
Despite the massive surge of Bookings in Texas, Florida is the most visited domestic destination for summer. Here are the top domestic destinations based on number of hotel bookings:
Bookings Hit Historic Highs Nationwide
More people are traveling for leisure this Independence Day, as hotel bookings for leisure travel from domestic origins are at an all-time high, surpassing pre-COVID figures and are 8% higher than last year.
Vacations Get Extended
As Independence Day falls mid-week, many travelers have extended their trips until the weekend, increasing the average LOS from 2.7 days to 4.48 days.
Travelers Looking Forward to More Comfortable Stays
The increase in hotel demand is common across hotels in the limited-service, full-service and luxury categories whereas there is a marginal drop in bookings of economy hotels.
About World on Holiday
World on Holiday is a real-time travel insights hub, powered by Adara, sharing important worldwide travel trends, as well as real-time booking and search data. This hub is powered by hundreds of first-party data sources, and are based on observed consumer activity. For regular updates on the how, who and why of global travel, subscribe to the "World on Holiday'.
About Adara
Adara, a RateGain company, is one of the world's largest data exchanges, providing access to ethically-sourced consumer data. With more than 270 global partners who supply aggregated, comprehensive traveler data, Adara delivers actionable insights and predictive intelligence to drive higher marketing ROI. For more information, visit https://adara.com/
About RateGain
RateGain is a global provider of SaaS solutions for travel and hospitality that works with 2800+ customers—including the Top 23 of 30 Hotel Chains, the Top 25 of 30 Online Travel Agents, and all the top car rentals including 8 Global Fortune500 companies—and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion. For more information, visit www.rategain.com.
