At HITEC 2024, Simone Puorto interviewed Darko Bosancic, Vice President of Business Development for Travel and Hospitality at Sciant, to discuss the company's role and the transformative potential of AI in the hospitality industry. Sciant specializes in providing bespoke software development services, helping clients with integration challenges and tailored solutions.

Introduction and Company Overview

Darko Bosancic introduces himself and his role at Sciant. He explains that Sciant is a software development company that offers services tailored to customer use cases and requirements, particularly in the hospitality industry. Sciant helps clients understand the hospitality ecosystem and achieve their goals by addressing integration and bespoke solution challenges.

Predicting AI's Impact in 2025

Darko provides insights into AI's potential impact on the hospitality industry over the next year. He emphasizes that there are two distinct perspectives: those of hospitality companies and vendors, and those of hoteliers. Currently, these perspectives do not align due to system fragmentation, data access issues, and differing expectations across operational levels.

Aligning Data and Expectations

Darko highlights the importance of aligning data and expectations to fully realize AI's potential in hospitality. He notes that companies that own their property data and effectively implement AI are already seeing benefits. However, those struggling with data access and integration are limited to using AI for basic functions like chatbots.

Revenue Management and Guest Experience

Darko predicts that revenue management systems will be among the first to harness AI's potential, followed by guest experience enhancements. He explains that revenue management historically leads technological advancements in hospitality, making it a natural area for AI integration.

AI's Role in Hospitality Service

Darko addresses concerns about AI replacing human roles in hospitality. He believes that while AI can enhance certain aspects of the industry, it will not replace the core service elements that define hospitality. The goal is to use AI to improve operations and guest experiences, not to eliminate the human touch.

Conclusion

Darko Bosancic's insights underscore the need for data alignment and integration to fully leverage AI in the hospitality industry. Sciant's focus on tailored solutions and integration services positions it as a key player in this transformation. This interview is part of Hospitality Net's HITEC 2024 series, showcasing thought leaders driving innovation in hospitality technology.

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