Source: The Hotels Network

The Hotels Network (THN), a full-stack growth platform for hotels, is expanding their partnership with Pestana Hotel Group, the largest multinational group of Portuguese origin in the tourism industry. This expanded collaboration will further enhance Pestana Hotel Group’s direct channel strategies, leveraging THN's advanced suite of personalization and conversion tools.

Pestana Hotel Group initially partnered with THN in April 2022 to enhance the online user journey and boost conversion for 50 of their properties. This partnership has been instrumental in personalizing the hotel website experience for each visitor, utilizing THN’s extensive set of targeting options and customizable messaging formats to drive bookings and revenue.

Building on the success of the initial partnership, Pestana Hotel Group and THN have now signed an expanded collaboration agreement that includes an additional 38 properties.

To measure the impact of THN's tools on Pestana Hotels Group’s conversion rates, an A/B test was conducted across several properties over the course of one month. A variety of strategies were tested, including Exit Messages showcasing exclusive discounts, Smart Notes promoting on-site restaurants and spas, and more. The results were impressive, with the average uplift in conversion of the four properties running campaigns reaching 61%. The four properties also experienced an average boost of 40% in revenue when website visitors were shown the direct channel campaigns.

These impressive results underscore the effectiveness of THN's suite of conversion-boosting tools in enhancing the direct booking performance of Pestana Hotel Group. The A/B test not only revealed a boost in direct channel conversion and revenue, but also demonstrated how THN’s tools helped the brand to grow their newsletter sign-ups, expand their database and future-proof their marketing strategies by capturing valuable first-party data.

Our collaboration with The Hotels Network has been pivotal in enhancing our direct channel performance. The personalized experiences we provide to our website visitors have distinguished our properties and have been instrumental in increasing our direct bookings, said Ricardo Teixeira Rodrigues, Head of Ecommerce & Digital Marketing at Pestana Hotel Group. The excellent service and support from the THN team have made this a true partnership, and we are excited to expand this collaboration to additional properties to further advance personalization for our brand.

About Pestana

With more than five decades of success, the Group manages more than 100 hotels in Portugal and abroad, where it provides 3.5 million guests a year with 'The Time of Your Life'.

In hotels, its main business, it operates four brands: Pestana Hotels & Resorts, Pestana Collection Hotels, Pestana Pousadas de Portugal and Pestana CR7 Lifestyle Hotels. Present in 16 countries, it has more than 12,500 rooms available in Europe, Africa and America, making it the largest multinational hotel group of Portuguese origin. With the aim of offering complete and more attractive products, the Group also operates in other business areas: hotels, tourist real estate, time sharing, golf, casinos and industry.

Enter the Pestana universe and find out more at www.pestana.com/en

About The Hotels Network

The Hotels Network is an inventive technology company working with over 20,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.

In addition to price comparison, reviews summary, and a suite of personalization options, THN's Direct AI Suite is deeply integrated in their platform, from predictive analytics to generative AI. Predictive Personalization uses machine learning to predict user behavior and automatically tailor messaging and offers for each user. BenchDirect's benchmarking tool provides unmatched competitive data for the direct channel. Recent innovations include KITT, an AI-powered receptionist, and Loyalty Lite, a seamless guest login tool for personalized booking experiences.

THN is proud to have been recognized for the company's product innovations, rapid growth, and unique workplace culture for the second year in a row, most recently named the Best Direct Booking Tool for 2024 in the prestigious HotelTechAwards.

For more information about THN, visit https://thehotelsnetwork.com/en or contact [email protected].

Paige Lopez
Content Marketing Manager

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