Ensuring quality assurance in higher education is vital for maintaining institutional credibility and achieving academic excellence. Accreditation is a key instrument in this process, providing benchmarks for quality and validating the know-how of both institutions and individuals.

This blog explores best practices in accreditation (or certification), offering insights to help administrators and deans uphold quality standards and foster continuous improvement.

The importance of accreditation

Accreditation is a rigorous process of external evaluation that confirms an institution meets established quality standards. It plays a crucial role in higher education by ensuring quality, building trust, and promoting continuous improvement. It enhances the reputation of institutions, making them more attractive to prospective students, faculty, and stakeholders. Additionally, the process encourages continuous self-evaluation and improvement, helping institutions evolve and adapt.

Examples of accreditation bodies

  • New England Commission of Higher Education (NECHE): NECHE is a regional accrediting body that provides accreditation to institutions in the New England area, ensuring they meet high standards of quality and effectiveness.
  • Association to Advance Collegiate Schools of Business (AACSB): AACSB is a global accrediting body for business schools, recognized for its rigorous standards that ensure excellence and continuous improvement in business education.
  • Swiss Accreditation Council (SAC): SAC is the joint body of the Confederation and the Cantons for accreditation and quality assurance in the Swiss higher education landscape. It is responsible for both institutional accreditation and program accreditation.

Achieving accreditation brings substantial benefits to both institutions and individuals, impacting them positively in various ways.

Benefits for institutions

For institutions, accreditation enhances their reputation, positioning them as credible and high-quality providers of education. This enhanced reputation can lead to increased enrollment, higher tuition revenues, and greater competitiveness in the educational market.

Moreover, accreditation opens up increased funding opportunities. Many funding bodies, including government grants and private donors, prefer or require accredited status. Access to a broader range of funding sources can help institutions expand programs, improve facilities, and invest in research and development.

The accreditation process also often uncovers areas for improvement, leading to better institutional practices and policies. Implementing these improvements can lead to higher student satisfaction and retention rates, as well as better educational outcomes.

High-caliber faculty members frequently seek to work at accredited institutions known for their academic rigor and quality. Recruiting top faculty enhances the institution’s teaching and research capabilities, further elevating its status.

One last significant benefit is the opportunity to be part of a network of accredited schools. Being part of such a network facilitates collaboration and exchange of best practices among institutions. For example, schools accredited by AACSB typically participate in global conferences and forums where they can share innovative teaching methods, research advancements, and administrative strategies. This network also facilitates access to joint research projects, faculty exchange programs, and student mobility opportunities, enriching the educational experience for all involved.

Benefits for students and alumni

For individuals, particularly students and alumni, accreditation significantly improves employability. Graduating from an accredited institution signals to employers that the individual has received a quality education. Enhanced employability can lead to better job prospects, higher starting salaries, and more opportunities for career advancement.

Students at accredited institutions also have more access to financial aid, including federal and state financial aid, scholarships, and grants, making education more affordable and enabling a broader range of students to attend and complete their studies.

Accreditation also assures students and graduates that their education meets rigorous standards, providing a high-quality learning experience. Programs that undergo regular accreditation reviews are constantly updated to reflect current knowledge and industry practices. This quality assurance gives them peace of mind, ensuring that their investment in education is worthwhile.

Finally, degrees from accredited institutions are widely recognized and respected by other educational institutions. Graduates can therefore easily apply for graduate programs or professional licenses, as their credentials are trusted.

Example of the EHL Certification Scheme

Following a programmatic accreditation logic, the EHL Certification Scheme is a quality assurance framework addressing the needs of hospitality and tourism education institutions (both at professional education and higher education levels) to continuously improve their educational offer and internal organization. By undergoing certification, institutions demonstrate their commitment to meeting rigorous standards defined by EHL (related to curriculum design, faculty qualifications, student support services, and facilities management, among others) and delivering excellence in education. This validation enhances institutional credibility and trust, attracting prospective students and partners seeking assurance of quality education.

Best practices in accreditation

Accreditation provides institutions with a framework to demonstrate their commitment to excellence and continuous improvement. Achieving and maintaining accreditation requires a strategic approach, grounded in best practices that ensure compliance with standards and the delivery of high-quality education.

Thorough self-assessment

A thorough self-assessment is the foundation of the accreditation or certification processes. Institutions should conduct comprehensive internal reviews to identify their strengths, weaknesses, opportunities, and threats. This involves engaging a broad range of stakeholders, including faculty, staff, students, and external partners, to gather diverse perspectives. For instance, EHL’s certification scheme emphasizes stakeholder involvement to gather comprehensive insights and foster collaborative improvement efforts. For preparation, a university might form a self-assessment committee that includes representatives from different departments and student organizations. This inclusive approach ensures a holistic evaluation of the institution’s performance and areas for improvement.

Alignment with standards

Ensuring that institutional goals, policies, and outcomes align with accreditation or certification standards is crucial. Institutions should regularly update their procedures to reflect the latest requirements and best practices. This involves staying informed about changes in standards and adjusting institutional practices accordingly. For instance, if an accrediting body like AACSB updates its standards to include new competencies in business ethics, a business school must revise its curriculum and assessment methods to incorporate these competencies.

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Detailed documentation

Maintaining meticulous records is essential for demonstrating compliance and effectiveness during the process. Institutions should document all processes, outcomes, and improvements in a clear, organized manner. Detailed documentation includes evidence of policy implementation, student learning outcomes, and institutional improvements. During an accreditation visit, for example, the NECHE reviewers will examine documents such as strategic plans, assessment reports, and meeting minutes to verify that the institution meets their rigorous standards.

Stakeholder involvement

Fostering transparent communication with all stakeholders throughout the accreditation or certification process is vital. Institutions should seek and incorporate feedback to ensure they meet the needs and expectations of their community. Engaging stakeholders enhances the accreditation process and builds a culture of shared responsibility and continuous improvement. For example, involving students in focus groups to discuss their educational experiences can provide valuable insights that inform institutional changes and enhance the overall quality of education.

Continuous monitoring

A ccreditation is not a one-time event but an ongoing commitment to excellence. Implementing ongoing assessment and monitoring systems to track progress and make necessary adjustments is key to maintaining accreditation. Institutions should regularly review and refine their assessment plans to ensure they remain effective and relevant. Continuous monitoring helps institutions identify emerging issues and respond proactively, maintaining alignment with accreditation standards. For instance, a college might use data analytics to monitor student performance and retention rates, allowing them to quickly address any areas of concern and support student success.

Ensuring quality assurance through best practices in accreditation is essential for higher education institutions striving for excellence. By adopting comprehensive self-assessment, aligning with accreditation standards, implementing effective certification programs, and continuously monitoring progress, administrators, and deans can enhance institutional performance, improve student outcomes, and foster a culture of continuous improvement. These practices uphold the institution's reputation and prepare students for successful careers in an ever-evolving world.

About EHL Group

EHL Group is the global reference in education, innovation and consulting for the hospitality and service sector.
With expertise dating back to 1893, EHL Group now offers a wide range of leading educational programs from apprenticeships to master's degrees, as well as professional and executive education, on three campuses in Switzerland and Singapore. EHL Group also offers consulting and certification services to companies and learning centers around the world. True to its values and committed to building a sustainable world, EHL Group's purpose is to provide education, services and working environments that are people-centered and open to the world. www.ehlgroup.com

EHL Hospitality Business School
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