The Meaning of High Yield Tourism According to Dr. Jens Thraenhart
Tourism Hero Dr. Jens Thraenhart is up to a new beginning, which is the continuation of what his passion is. A new angle put on sustainability tourism is High-Yield Tourism, and Jens explained this at the recently concluded Cebu Call to Action conference in the Philippines.
Tourism is competitive, and post-Covid travel economics are complex. Seasonal factors are changing. Precise market segmenting and visitor profiling are vital.
Destinations that re-evaluate the structural composition of their inbound mix reduce the cost of acquiring visitors, improve financial yield, and build a resilient, flexible visitor economy.
Engaging High-Yield Tourists for Balanced Visitor Economy Growth is an in-depth exploration of the high-yield tourism segment as a strategic approach for destinations and travel organizations to achieve balanced growth.
High Yield Tourism is a new Thailand-based consulting business initiative co-founded by Dr. Jens Thraenhart .
Dr. Thaenhart, former CEO of the Barbados Tourism Board, developed a passion for responsible and sustainable tourism. It has been his vision not only for Barbados but also when he was the Executive Director of the Mekong Tourism Coordinating Office.
High-yield tourism will elucidate the economic advantages of attracting visitors who spend more per visit and seek culturally immersive experiences. It delves into the identification, engagement, and retention of high-yield tourists who are crucial for sustainable and equitable tourism development.
This is a welcoming concept for many destinations that want high-spending responsible visitors. Hawaii has been stepping into this concept as their answer to fight over tourism, while often forgetting tourism is a money-making business essential for the island economy.
High-Yield aims to provide a comprehensive guide for destinations and travel organizations and broaden the potential readership base, such as government officials, academic researchers, consultants, funding organizations, and business leaders in sectors aligned with travel and tourism to harness this often-overlooked segment for sustainable growth.
