The Hospitality Sales and Marketing Association International (HSMAI) 2024 Sales Leader Forum, will take place on Nov. 13, 2024, in Washington, DC. Organized by HSMAI’s Sales Advisory Board, this year’s event focuses on advancing the hotel sales discipline by providing off-property sales leaders with essential knowledge on top trends, strategic insights, and best practices in today’s evolving landscape.

Held annually, the Sales Leader Forum is an HSMAI Commercial Strategy Event that aims to equip attendees with practical information, insights, and strategies designed to enhance their action plans and fuel sales growth. Through strategic conversations, tactical solution sessions, and collaborative roundtables, participants will explore how to tackle some of the industry's biggest challenges, including working with owners, engaging with customers, and collaborating with commercial colleagues. The event will also recognize and celebrate the Sales Professionals of the Year and the 2024 Career Achievement Award in Sales honoree.

The Sales Leader Forum is a unique opportunity for sales leaders to come together, share insights and tackle the pressing challenges of our industry. This year, we are focused on providing sales leaders with the tools they need to thrive, even in the face of challenges. Andrew Rubinacci, Chair, HSMAI Americas

Agenda highlights include:

  • KEYNOTE: Celeste Headley on Leadership & Critical Communication Skills
  • The World Around Us: Aran Ryan on Tourism Economics’ latest insights on the US presidential election, traveler mindset, and industry performance
  • Icon Interview: One-on-One with the Career Achievement Award Honoree, Dan Surette, Chief Sales Officer for Omni
  • A View from the Top: Senior leaders discuss the future of hotel sales and strategies for navigating disruptions
  • Opportunities & Threats: Strategic Issues for Short & Long-Term, Led by thought leaders including Allison Handy, EVP Commercial, Aimbridge Hospitality
  • COLLABORATE: Deep Dive Discussions on Strategic Issues
  • The Lightning Round: Best practices and strategic insights from industry experts Bob Anderson, Chris Hardy, Jamie Gagnon, Scott Dahl, Sofya McIntosh, Stephanie Ochs, and Emma Scher

Registration for the forum includes the welcome reception on Nov. 12 and the entire program on Nov. 13, 2024, covering breakfast, lunch, and the closing reception. Early bird registration is available through Oct. 16, with fees starting at $795 for HSMAI members. Hotel companies are encouraged to register three or more attendees to take advantage of significant group discounts. For more registration details, visit here or contact Mandie Hart at [email protected].

Attendees can also register for a Certified Hotel Sales Leader (CHSL) Review Course on Nov. 12, for an additional fee. Executive Roundtables will be held on Nov. 14, by invitation.

Thank you to the partners sponsoring HSMAI’s Sales Leader Forum:

  • Platinum: Tambourine
  • Silver: IDeaS, Kalibri Labs, Thynk, Venuelocity
  • Bronze: HippoVideo, SendSites

For additional information including the event’s agenda, registration details, speakers, housing, and partnership opportunities, visit http://www.salesleaderforum.org" target="_blank" rel="noopener">www.salesleaderforum.org.

About HSMAI

The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, Sales Leader Forum, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org.

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