Source: The Hotels Network

The Hotels Network (THN), a direct growth platform serving over 20,000 hotels worldwide, is excited to announce the launch of Loyalty Lite, a breakthrough solution designed to streamline the guest login process and simplify guest loyalty. With Loyalty Lite, hoteliers can boost direct bookings by offering exclusive rewards and member rates to logged-in visitors, without the complexity or costs of traditional loyalty programs.

Loyalty Lite offers a lightweight approach to guest loyalty, enabling seamless login on hotel websites and creating personalized journeys that drive direct revenue. The tool integrates with a hotel’s CRM if available, but can also operate independently, providing flexibility for all hotel types. By offering exclusive benefits and competitive pricing to members, Loyalty Lite helps hotels compete with larger chains that typically have more sophisticated loyalty programs.

Recent studies reveal that loyalty program members are around 20% more profitable for hotels, as they are easier and cheaper to market to, thanks to their predictable behavior. This highlights the growing importance of loyalty solutions and personalized guest experiences in today’s competitive market.

What can hoteliers expect from Loyalty Lite?

  • Seamless Guest Login: Allow visitors to log in effortlessly and unlock member-only rates and perks with just a few clicks.
  • Reward Visitors: Offer exclusive benefits to logged-in members without the need for costly and complex loyalty programs.
  • Competitive Edge: Equip hotels to compete with large chains by providing better pricing while remaining compliant with OTA agreements.
  • Personalization: Tailor website content for returning visitors, increasing engagement and conversion rates.

“Loyalty Lite levels the playing field for hoteliers who want to foster guest loyalty and provide personalized guest experiences but have found traditional loyalty programs too complicated or expensive,” said Juanjo Rodriguez, Founder and CEO of The Hotels Network. “We’re empowering hotel brands of all sizes to offer seamless logins and reward their guests, strengthening their competitive edge in the market.”

By simplifying guest logins and offering exclusive rates and perks to logged-in members, Loyalty Lite allows hotels to remain cost-effective while driving direct bookings.

Learn more about Loyalty Lite by The Hotels Network.

About The Hotels Network

The Hotels Network is an inventive technology company working with over 20,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.

In addition to price comparison, reviews summary, and a suite of personalization options, THN's Direct AI Suite is deeply integrated in their platform, from predictive analytics to generative AI. Predictive Personalization uses machine learning to predict user behavior and automatically tailor messaging and offers for each user. BenchDirect's benchmarking tool provides unmatched competitive data for the direct channel. Recent innovations include KITT, an AI-powered receptionist, and Loyalty Lite, a seamless guest login tool for personalized booking experiences.

THN is proud to have been recognized for the company's product innovations, rapid growth, and unique workplace culture for the second year in a row, most recently named the Best Direct Booking Tool for 2024 in the prestigious HotelTechAwards.

For more information about THN, visit https://thehotelsnetwork.com/en or contact [email protected].

Paige Lopez
Content Marketing Manager

View source

Related