Source: UrVenue

LAS VEGAS – UrVenue will offer an exclusive preview of its new sister platform, UrResort, at The Hospitality Show in San Antonio October 29 to 30 at Booth #444. UrResort is a suite of products designed to power resorts with a comprehensive Property Experience Management System (PXMS), featuring UrVenue’s Venue Management System (VMS) as a key component. The preview will showcase the platform’s capabilities ahead of its official launch in 2025, with a focus on gaining additional pilot partners whose valuable insights will help shape the product and ensure its success when introduced to the broader market.

UrResort delivers centralized management of property experiences, including activity center and guest itinerary management, and distribution of these experiences across direct and third party channels such OTAs. Designed to optimize both on-property and off-property experiences, UrResort enhances operational efficiency, guest satisfaction, and drives revenue growth for hotels and resorts.

Additionally, UrVenue and UrResort are now members of the Oracle PartnerNetwork (OPN) and available on the Oracle Cloud Marketplace. These out-of-the-box integrations with Oracle OPERA Cloud Property Management System (PMS) and Simphony Cloud Point-of-Sale (POS) will enable resorts to streamline guest engagement and operations. The Crane Resort in Barbados will be the first to implement the OPERA Cloud PMS integration with UrResort, creating personalized guest itineraries and centralizing experience management, while Wynn Las Vegas will adopt the Simphony Cloud POS integration with UrVenue, connecting guest bookings, presales, and check data for deeper insights into guest behaviors.

We’re excited to preview UrResort at The Hospitality Show and demonstrate how our new suite of products, combined with our Oracle integrations, creates the most advanced engine for managing experiences, said Tracee Nalewak, Chief Growth Officer at UrVenue. With centralized activity management, group and guest itinerary planning, and seamless distribution of experiences, UrResort will redefine how resorts manage and monetize on- and off-property experiences, driving efficiency, guest satisfaction, and revenue growth.

Attendees at the show will get an exclusive preview of several key components from UrResort’s experience platform, including standout features and integrations with OpenTable, Book4Time, and Oracle.

About UrVenue

UrVenue is a SaaS-based hospitality technology company that pioneered the best-in-class Venue Management System (VMS), providing innovative solutions to sell and manage experiences for independent venues such as nightclubs, dayclubs, lounges, eatertainment, brand activations, special events, and mixed-use food and beverage environments. In 2022, the company introduced the industry's first Property Experience Management System (PXMS), now known as UrResort—a sister platform specifically designed to sell, manage, and monetize experiences for hotels and resorts, all-inclusives, integrated resort casinos, and enterprise hotel organizations. Since 2011, UrVenue’s technology has been the trusted solution for organizations such as Fairmont Banff Springs, Caesars Entertainment, MGM Resorts International, Wynn Resorts, Club Med, Circa Resort & Casino, Tao Group, Resorts World, The Venetian, Mohegan Sun, and Zouk Group. UrVenue has also been a multi-year finalist for the Skift IDEA Awards. For more information, visit urvenue.com.

UrVenue media contact: Barb Worcester, PRPRO, 440-930-5770 Direct or [email protected].

Barbara Worcester
+1 440 930 5770