BARCELONA, Spain – Paradores, Spain’s iconic hotel chain, has reaffirmed its trust in Shiji ReviewPro to support its ongoing efforts to enhance guest satisfaction and operational efficiency. Since 2016, Paradores has relied on Shiji ReviewPro's Online Reputation Management (ORM) and Guest Satisfaction Surveys (GSS) to drive improvements in guest experience across its properties. This collaboration remains a key part of Paradores' strategic plan, which prioritizes digital innovation and sustainability as essential drivers of future growth. Following a record-breaking year in 2023, Paradores is committed to using advanced digital tools to further strengthen its leadership in the Spanish hospitality market.

After closing 2023 with its best financial results to date—328 million euros in revenue and 25 million euros in profit—Paradores is focused on sustaining its momentum in the coming years. A core part of this strategy involves enhancing guest experiences through digital tools, including Shiji ReviewPro. Paradores has leveraged Shiji ReviewPro’s ORM and GSS solutions since 2016, allowing them to monitor and act on real-time guest feedback. This focus has helped Paradores achieve impressive metrics, including a 2023 NPS score of 66.2%, far exceeding the industry average of 36%, and an average occupancy rate of 71%.

Since partnering with Shiji ReviewPro in 2016, Paradores has steadily improved guest satisfaction through real-time monitoring and feedback management. Now, with a continued focus on digital innovation, Paradores is leveraging these tools to further elevate guest experience, ensuring that they remain leaders in customer satisfaction as they drive toward future growth.

With a clear focus on sustainability, guest-centric services, and digital excellence, Paradores is well-positioned to continue achieving record results, solidifying its reputation as one of the most successful and admired hotel brands in Spain. The selection of Shiji ReviewPro reinforces Paradores’ position as a leader in the Spanish hospitality industry, offering a balance of tradition and innovation.

For more information about how Shiji ReviewPro can enhance your guest experience management, visit ReviewPro’s website.

‍About Shiji

Shiji is a multi-national technology company that provides software solutions and services for enterprise companies in the hospitality, food service, retail, and entertainment industries, ranging from hospitality technology platforms, hotel property management solutions, food and beverage and retail systems, payment gateways, data management, online distribution and more. Founded in 1998 as a network solutions provider for hotels, Shiji today comprises over 5,000 employees in 80+ subsidiaries and brands in over 31 countries, serving more than 91,000 hotels, 200,000 restaurants, and 600,000 retail outlets. For more information visit shijigroup.com 

About Paradores

Paradores de Turismo is a public company serving Spanish tourism since 1928. With nearly a century of history, it has successfully fulfilled its mission of promoting the best image of Spain, preserving historical and cultural heritage, supporting the local economy, and caring for the environment.

Paradores de Turismo operates under the State Secretariat for Tourism, part of the Ministry of Industry and Tourism. It currently offers 6,000 rooms across 98 Paradores and features more than 100 dining spaces. The majority of Paradores are 4-star establishments, with 45 located in monumental buildings (palaces, monasteries, convents, castles) or sites designated as Assets of Cultural Interest (BIC). Additionally, 29 Paradores are situated in natural areas of special interest, and 24 are urban Paradores. Furthermore, Paradores can be found in 11 of the 15 UNESCO World Heritage Cities in Spain. For more information, visit www.paradores.es.

Julia Valencoso de Celis
Senior Marketing Manager Europe, UKI & Africa

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