Following the success of HSMAI Europe Fall Curate on The Commercialisation of Sustainability, which took place in London on November 7, we are delighted to share two key resources:

  • Full Write-Up of the Curate
  • Presentation: The Commercialisation of Sustainability: How Do We Achieve It?, by Hoang N. Nguyen, Co-Owner and COO at d2o, and Tord Moe Laeskogen, Owner of Sundvolden Hotel, Norway.
    *All Curate attendees will get the presentation sent to their inbox tomorrow, if you don’t receive it, please reach out to us at [email protected]. If you did not attend and you would like to have it, please kindly send us a request and we will forward it to d2o for approval.

The Curate has set the foundation for future discussions and initiatives in 2025 while building on three years of HSMAI Europe’s commitment to championing sustainability, overcoming challenges such as initial some industry hesitation to embrace its importance.

Recognition is due to the HSMAI Europe Board of Directors, which in 2022, made the pivotal decision to position sustainability at the core of the association's efforts. By evolving its vision, HSMAI Europe aims to be a leading influencer, trailblazer, and the go-to resource for professional development, commercial strategies, and sustainability within the hospitality, travel, and tourism industries.

HSMAI EUROPE’S SUSTAINABILITY JOURNEY AT A GLANCE 2022

2023

2024

  • Second year of HSMAI Europe Sustainability Award
  • HSMAI Europe invited Glenn Mandzuik, CEO of the World Sustainable Hospitality Alliance (WSHA) as a speaker at the HSMAI Europe ROC 2024
  • Sustainability discussions took place in London between Glenn Mandzuik, Bob Gilbert, the late HSMAI America & Global, President & CEO and Ingunn Hofseth, President & CEO, HSMAI Europe where all parties agreed to explore a way to move forward with collaboration globally.
  • Launched the first HSMAI Europe sustainability podcast, with Glenn Mandzuik, CEO of the World Sustainable Hospitality Alliance (WSHA)
    • This marked the launch of a collaboration/partnership between HSMAI Europe and WSHA
  • HSMAI Europe took sustainability discussions to new heights with hospitality leaders exploring strategies to accelerate the commercialisation of sustainability at the HSMAI Europe Fall Curate

WHAT’S NEXT FOR 2025?

  • Sustainability will be a focus again at January’s Commercial Strategy Week in London
  • January will mark the third year of the HSMAI Europe Sustainability Award
  • Plans to roll out sustainability think tanks, starting in London and eventually, globally, with support from WSHA.
  • HSMAI Europe Sustainability Guide for Hospitality e-book to be updated and translated into several languages
  • New sustainability podcasts to continue the conversation
  • A new meeting with WSHA will take place with the new HSMAI America & Global President & CEO, Brian Hicks

We look forward to working with you in 2025 to break down barriers, advance sustainability, and drive positive change. Operating responsibly – caring for people and the planet – is not only a moral imperative but also a commercial advantage and together we can chart a path to achieving both.

As always, we welcome your feedback.

Warm regards,
The HSMAI Europe team


HSMAI Europe’s sustainability resources:

About HSMAI Europe

HSMAI – Hospitality Sales and Marketing Association International – is a global organisation founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines. Read More

HSMAI Europe
HSMAI Europe