The first and most important step for entrepreneurs to start on the Metaverse and utilize its business potential is to thoroughly understand what the Metaverse is and to avoid falling into the trap of virtual reality and virtual lands. The Metaverse is not only VR, and it is not merely avatars walking and talking in virtual spaces. A simple way to put it is that the Metaverse is an ecosystem of technologies that includes VR,AR,XR,MR,AI,machine learning, and others.

The next step is to acquire the necessary knowledge and experience to be able to identify how you can utilize these technologies, and mix and match them to settle on an effective approach to benefit your business and get a good ROI from your Metaverse project. It is not a walk in the park, with lots of information and "opinions" out there it could be hard to identify what would be the best approach and methodology to start a business on the Metaverse, especially that VR in some cases and for some businesses could actually be the least beneficent.

Despite the existence of free Metaverse tools that allow you to create virtual spaces, and avatars and start interacting through the Metaverse, launching and growing a successful business requires much more than that. And as the industry is quickly evolving there are many learned lessons out there.

The learning process will always be there, yet in the coming few years it is expected to be a bit chaotic before it gets more systematic with the rise of more success stories based on specific approaches and methodologies. In the meantime, it could be a good idea to consult someone who started earlier than you in this learning journey to help you figure out which pieces of the puzzle you need to put together to have a higher chance of getting closer to a nice picture.