Globally, industries are adapting to the rise of virtual reality technology, including the introduction of the metaverse, and trying to understand what it all means.

It is shaping up to be the biggest new growth opportunity for several industries in the coming decade, given its potential to enable new business models, products, and services, and act as an engagement channel for both business-toconsumer and business-to-business purposes.

The potential impact of the metaverse varies by industry, although I believe it holds implications for all.

Companies already leveraging the metaverse may build lasting competitive advantages. Business leaders should develop a strategic stance by defining metaverse goals and the role they want to play;

testing, learning, and adopting by launching initial activities, monitoring results, and examining user behavior; and preparing to scale by identifying necessary capabilities and embedding the metaverse in their operating model. They should also explore becoming metaverse users themselves.

Part of the workforce willneed to be reskilled to take advantage of it rather than compete with it, and cities and countries serious about establishing themselves as hubs for its development will need to join the global competition to attract talent and investment.

The metaverse also has obvious societal implications. A variety of stakeholders will need to define a road map toward an ethical, safe, and inclusive metaverse experience.

The hospitality sector, has a great opportunity, both in economic terms, both in terms of attraction  to grow the ecosystem in terms of customer engagement, right from the moment of booking, by having customers visit the rooms, conference rooms, spa and gym.

This would bring a unique customer experience by differentiating the product also from its presentation in the metaverse.

Benefits do not stop at the front end, the advantages in the hospitality world for the metaverse, because the social inclusion function also for all staff, with dedicated meetings, possible competitions between departments, and even negotiation with suppliers

One example is the portal developed by an American start-up https://lavenirai.com/, which allows you to train yourself to negotiate 24/24, 365/365, wherever you are with different negotiation profiles and different nationalities, all with AI.

How can you easily bring your hotel reality into the Metaverse?

The most important step is to start, deepen and know.
Once this is done 90% is done.

Surely it is necessary to rely on professionals and be open to technological innovations, so as to be able to be guided step by step in the development of a solution, which could be the extra gear for your hotel / restaurant.

It is necessary to act now, to have the right competitive advantage and involve the whole team in this great innovation.

See you in the metaverse!