The most effective strategies for securing green finance would seem to focus on evidence of  financial stability and ability to repay financing in a timely manner and the opportunity for  lending institutions to apply an organization's documented environmental, social and governance value (ESG) efforts to their corporate reporting. Investment Business Daily recently noted that "Investors want stocks to align with ESG values". An article in Hotel Tech Report in February of 2023 details the ESG process for the hotel industry.  https://hoteltechreport.com/news/hotel-sustainability-statistics 

Mirroring the ESG strategies of other international business groups, hotel corporations globally have adopted the United Nations 17 Sustainable Development Goals (UN17SDGs) detailing these efforts in their corporate social responsibility reports.  While the UN17SDGs do not generally provide specific financial impacts to a corporate bottom line, they do evidence a commitment to ESG actions that are viewed positively by the investment community, increasing the financial value of the company. Hilton International, Accor Hotels, IHG, Hyatt Hotels and Marriott International lead a growing group of worldwide hotel companies who have incorporated the ESG values and UN17SDGs into their corporate policies and practices. 

Hilton International offers an effective ESG online example of demonstrating both the impacts of reducing water, energy and waste and the commitment to the UN17SDGs by Hilton's hotel properties globally. This can be viewed in the "Hilton Travel with Purpose" website under "Our Journey Toward 2030" outlining Hilton's ESG strategic framework and 2030 goal tracking for 11 of the UN Sustainable Development Goals. Hilton also follows the recommendations of the Sustainability Accounting Standards Board (SASB). The Global Reporting Initiative (GRI) is also applied to Hilton"s ESG reporting process. Access to Hilton's ESG reports are included in the reports section of this website. https://esg.hilton.com/2030-goals/

The evidence of a growing demand for sustainable practices in the travel industry by both the financial market and travelers is seen in media and business reporting.