The Key to Automation is the Availability of Open Platforms
Why High-Tech and High-Touch is the Only Way Forward in Hospitality?
Information Technology — Viewpoint by Max Starkov
Staff shortages create a knock-on effect of larger workloads, which can lead to disengagement and burnout if businesses don't find ways of readdressing this. The key is to zero in on tasks that are inherently more suited to automation.
No-code automation platforms lower the barrier to entry for automations, making them accessible to everyone. Rather than writing lines of code, you can design your automated workflows visually, with the use of drag-and-drop features and pre-built blocks to connect actions and triggers. For example, a trigger could be that a guest books a room online. The no-code platform then executes these workflows (such as sending a welcome email) automatically based on the specific logic.
If there's something you're looking to automate, chances are you're not the first person to do it. There will be "off-the-shelf" software applications readily available that cater to the most common needs, but if you desire something bespoke, you can either opt for the "lego blocks approach" – where you can piece different functionality together to fit your unique needs – or use a platform that allows you to build your own software applications, all without the requirement for programming.
Approaching automation incrementally is the most effective strategy. It's not about overhauling every process at once but rather focusing on one aspect at a time. This gradual integration helps staff adjust to new technologies comfortably, ensuring a smoother transition and identifying which implementations truly enhance operations.
Ultimately, automation allows hoteliers to do more with less, guaranteeing guest satisfaction and making staff feel appreciated and skilled. It's about finding the right mix where technology enhances the core of hospitality, ensuring a memorable stay for guests and a rewarding environment for staff.