Mark Keith is Managing Director of HVS Executive Search in Hong Kong

THE recent termination of 300 staff in Cambodia by Raffles International will, no doubt, become part of local hotel lore. It is not our aim here to point fingers or determine who is right and who is wrong in this particular dispute *, but the case does raise some interesting general issues about hotel management/staff relationships.

[Editor's note: the following points are in no way referring to Raffles or its Cambodian properties, but are observations about the industry in general.]

Most parts of Asia have not, generally, been exposed to the tactics of the sophisticated unions of North America and Europe. In the Philippines, or other Asian countries where unions are active, it is relatively easy to negotiate, as the unions lack the muscle and political savvy of their Western counterparts.

However, these negotiations come at a price - one that has a direct influence on front-line service staff who carry the bags, serve the food, check-in the guests and ultimately create the experience that will carry huge word-of-mouth influence.

The simple truth is that service is a direct consequence of how employees are treated - and that, ultimately, depends on the example set by their employers.

People, unlike marble or fabrics, cannot be rejected because of flaws. The service jobs are often filled by staff who have received limited education, and whose previous employment experience, if any, might have been in farming, fishing, construction or manufacturing.

Many service staff have virtually no reference point on how to behave in a hotel. The journey from their rural homes to the luxurious and opulent "palace" is a see-saw, cross-cultural journey lined with cultural shocks.

They are eager and impressionable, but the lessons from their parents or previous teachers have no relevance in this luxurious new setting. Their dress code, grooming values and interpersonal behaviour will largely be shaped by the examples set by their managers. And, in the end, this "modelling" will determine the service that the guests experience.

If only it were that simple.

Service perfection cannot be achieved or maintained like a building project - it is the culmination of a number of complex and delicate inter-linked relationships.

The front-level staff member has a relationship with his/her peers, his/her supervisor and his/her supervisor's manager. Depending on the complexity of the organisational structure, there may be several other layers of management that also have an influence on staff members.

But, in a region with an ingrained respect for authority and power, individual managers can wield influence like that of feudal barons, and they have an overpowering influence on establishing the "norms" of behaviour.

If those in power act with indifference and arrogance, then that abuse of power will be replicated when it comes to interacting with the guests.

We all know how easy it is to get through to a hotel guest - just spell the name, and you will be put through immediately. Try, on the other hand, to reach a hotel's manager or a department head, and you will usually find layers of telephonists and secretaries, or recorded messages.

Hoteliers susceptible to unchecked "ego obesity" often begin to believe that they are mini celebrities, but this kind of power projection can be damaging to vulnerable egos who must answer to them. Their behaviour is observed and often subconsciously absorbed and copied by staff.

The level of service at any hotel is determined by a complicated set of factors, including the way individual staff feel they are managed - including the training they receive, how they feel about themselves, their job and the company.

The relationships that culminate in the staff/customer relationship are complex. It normally starts with the relationship between the owner and the GM or management company.

Every member of staff has an opinion and a perception of this relationship, and this is the most influential relationship in the hotel.

Add to that an owner's influence over the finance or purchasing department, which can have a deep influence on front-line staff member who have to deliver the service.

It's also not uncommon for an owner to have a relative or "special friend" embedded in the organisation, who exercise their ego-centric power to influence the culture.

This undermines the legitimate authority structure and creates a culture of favour and privilege - which is totally at odds with service excellence.

But the final determining factor on any given day is what their manager/supervisor did or didn't do to spark their staff's desire to achieve excellence.

For many front-line people, it's just a case of turning up for work, getting ignored and letting their default behaviour kick in.

[* Editor's note: Raffles defended the dismissals at its two hotels in Cambodia, explaining that when a strike by the workers - over service-charge payments - had been declared illegal by two Cambodian courts, the workers had 48 hours to return to their jobs. When they failed to do so, they were considered to have committed an act of gross misconduct, which resulted in their dismissals. The workers claimed they tried to return to their jobs but were turned away. Raffles said it did everything in compliance with the laws of Cambodia.]

Copyright: HOTEL Asia Pacific.

HOTEL Asia Pacific is Asia Pacific's leading trade magazine for hospitality training, education and recruitment - Its regular columns on the challenges and opportunities of working in the industry are essential reading for hotel professionals at all levels. Whatever your career path, HOTEL Asia Pacific is just the job. For more information visit .

Mark Keith is Managing Director of HVS Executive Search in Hong Kong and oversees search assignments throughout South East Asia, Australia and the Pacific. Mr Keith has over twenty five years of experience in international human resource management and prior to joining HVS he headed up the human resource function for a luxury hotel group in Hong Kong. Mr Keith is a recognised authority on recruitment and selection, psychometric assessment, international compensation, training and development and cross-cultural management. For the past twenty years he has lived in Hong Kong, working within Asia and the USA. He has a Master of Science degree from the University of Leicester and has also lived and worked in Africa, Europe and the Middle East. Contact Mark Keith at: [email protected]

HVS International is a hospitality services firm providing industry skill and knowledge worldwide. The organization and its specialists possess a wide range of expertise and offer market feasibility studies, valuations, strategic analyses, development planning, and litigation support. Additionally, HVS International supplies unique knowledge in the areas of executive search, investment banking, environmental sustainability, timeshare consulting, food and beverage operations, interior design, gaming, technology strategies, organizational assessments, operational management, strategy development, convention facilities consulting, marketing communications, property tax appeals and investment consulting. Since 1980, HVS International has provided hospitality services to more than 10,000 hotels throughout the world. Principals and associates of the firm have authored textbooks and thousands of articles regarding all aspects of the hospitality industry. Click here for more...

Steve Shellum
(852) 2443 7352
HOTEL Asia Pacific