7 Examples of How Digital Signage Can Improve Your Guests' Experience! — Photo by Look Digital Signage
7 Examples of How Digital Signage Can Improve Your Guests' Experience! — Photo by Look Digital Signage

Digital signage is becoming more popular in the hospitality business to improve the visitor experience. Why? Digital signage driven by well-created content is one of the few things that can educate, engage and amuse in equal measure. The tourist industry, including hotels, airports, event planners, food and beverage services, and restaurants, are increasingly realizing the benefits of switching to digital signage.

There are numerous applications for digital signage in hotels, but the hospitality industry has seen the most success with it thus far. The desire to make consumers pleased is something that hotels and other hospitality businesses share in common. Luckily, there are numerous ways in which a network of digital signage displays could improve visitors' experience. In reality, digital displays can keep visitors informed, secure, engaged, and content. This is why so many major players in the hotel business are using digital signage to give themselves an edge.

In this piece, we'll examine ways to use digital signage to make your hotel more engaging, cutting-edge, and in tune with guests' wants and requirements.

1. Automated check-in

There's no denying that the check-in process is a hassle for hotel guests. However, you can mitigate any potential for a poor first impression by making digital displays interesting and practical. Consider the following: A guest checks into your establishment. The wall-mounted digital display immediately catches their attention. Visitors may check themselves in and out by installing touchscreen kiosks in the hotel lobby, freeing up staff time and resources to focus on other tasks.

2. Wayfinding

Your bustling customers expect a simple way to move throughout your establishment. Unlike the traditional white paper sheet with an arrow indicating "this way," digital signage is a more effective and attention-grabbing directing device.

You may keep your hotel digital signage directional system simple by only showing text, or you can go all out and make it fully interactive. Why not provide visitors with a map to become acquainted with the whole establishment and then manipulate it by flicking, pinching, and zooming into different places to discover what they are looking for?

The use of digital signage as a navigational aid offers a double upside:

  • By eliminating the line at the information desk, you enhance the whole visitor experience.
  • It frees employees to focus on other tasks and may even cut down on payroll expenses.

Digital signage is also ideal for use as an evacuation map in the case of an emergency. Digital billboards have the potential to play a major role in preventing injuries and fatalities among your guests.

3. Hotel lobby digital signage

First impressions are crucial in any industry, and hotels are no exception. Hotels must work hard to make their guests' stay more enjoyable, beginning with the lobby. That's why it's important to wow and enlighten guests with digital signs in the hotel lobby, all while speeding up the check-in procedure.

4. Personalized concierge service

A hotel's concierge aims to make any relevant information easily accessible. Using digital signage and interactive kiosks in hotels may give visitors the equivalent of a virtual concierge. By displaying this information, guests may quickly locate things to do in the neighborhood around your hotel, such as special events, top attractions, and the greatest restaurants. Introducing a digital screen ensures that the concierge and the visitor always have access to the most up-to-date and relevant information.

It also ensures that the correct person is available if questions arise. The hotel owner doesn't have to bother about break times or having a concierge with specialized knowledge because the digital screen has rich information.

5. Security and crisis notifications

Since the unexpected may and often does occur, it's best always to have a plan B ready. Hotel digital signage with emergency messages is a great defense when things go wrong. In an emergency, you can utilize your network of displays to immediately disseminate information to your visitors on what to do and how to remain safe.

You can still reach those who have trouble reading or hearing your messages by combining them with audio. Likewise, you can post and send pre-written notices (in bad weather) and impromptu ones. In times of panic, paper signs and clumsy methods of communication have long been the norm, much to the detriment of the hotel industry. While digital signage networks have various applications, they may be critically important during times of crisis.

6. Entertainment

If digital technology is to remain helpful, it must undergo constant improvement. There was only so long that computer displays could keep people informed of news and events. Nowadays, visitors go to screens for customized, timely entertainment. For instance, a Netflix movie playing in the hotel lobby is possible with the proper broadcast license.

Including a collection of films, instructions, or reviews from travel blogs on YouTube is one option. If you want your guests to feel like they are waiting for less time or if you want them to spend more time in the hotel bar, lobby, or restaurant, then the best method to do this is to provide them with entertaining digital signage content.

7. Digital menu boards

Another ideal use for hotel digital signage to ease mundane activities and save staff time is installing digital menu boards in the hotel's bars and restaurants. In addition, they're an excellent tool for raising brand awareness, promoting sales and daily deals, and discounts.

The use of digital menus offers several potential benefits, including the reduction of wait times, the independence of customers to place their orders, and the encouragement of impulsive spending on more expensive dishes. Many customers in the hospitality sector have grown to demand a certain level of sophistication and modernity, and digital signage in restaurants helps create that.

Digital signage at hotels provides many useful and profit-generating advantages, making them a 'must-have' communication channel for hoteliers. Thanks to digital signage's adaptability, hotels may reach a wider range of customers on multiple levels. Digital signage is integrated into the workforce from an operational standpoint. Improve your hotel's efficiency with a digital signage system and wow your guests.