Ensuring an equitable environment – where businesses have a fair and equal opportunity to thrive – is essential within all industries, and events are no exception. While maintaining equity in the events industry has previously been challenging, recent technological advancements are beginning to drive change.

Spatial design technology enables businesses to overcome the constraints of physical environments and traditional thinking. Event planners can leverage this technology to create accurate 2D and immersive 3D renderings of spaces, such as event venues, conference centers, and even real estate properties. In this digital realm, planners can visualize scenarios and fine-tune layouts, seating arrangements, and resource allocations with precision and efficiency. This empowers planners to anticipate challenges, optimize experiences, and ensure seamless execution, ultimately enhancing the success and impact of any event.

With such innovative technology available, there's no longer an excuse for the events industry not to be equitable. Historically, the events industry has been somewhat exclusive, favoring large corporations and established players with extensive resources, leaving small businesses and freelance planners struggling to access premium venues, market their services effectively, and compete globally. The introduction of 3D digital twins levels the playing field by providing a virtual environment accessible to all, allowing planners to showcase their creativity and skills without the limitations of physical distance or financial constraints.

But the benefits don't stop there; freelancers and small businesses – previously limited by – can now market their services globally. So no matter the location, remote workers can access event spaces worldwide to expand their clientele, broaden their reach, and enhance business opportunities – all leading to a more diverse and inclusive industry landscape.

Furthermore, reducing travel costs associated with scouting venues and attending events promotes a more sustainable and cost-effective approach to event planning. This allows businesses to allocate resources more efficiently, directing investments toward the quality of services rather than logistical expenses. This efficiency, coupled with increased accessibility, can further drive innovation and creativity within the events industry.

From a client perspective, equity in the events industry translates into a richer and more diverse array of offerings. Clients can experience virtual event spaces firsthand, empowering them to make informed decisions regardless of their location. However, embracing equity in the events industry requires more than just adopting technology; it necessitates a fundamental shift toward inclusivity and collaboration. Industry stakeholders must actively support initiatives that promote diversity, mentorship, and equitable opportunities. By doing so, the events industry can harness the full potential of emerging technologies to create lasting impact and positive change.

In conclusion, integrating spatial design technology, specifically 3D digital twins, into the events industry marks a transformative step towards equity and accessibility. This approach removes geographical barriers and empowers businesses of all sizes to thrive in a competitive landscape, democratizing capitalism for all.

About Prismm, Inc.

Prismm captures a true life digital representation (a digital twin) of physical environments with an immersive spatial technology platform that transcends the limitations of a real space. Able to show the full spectrum of potential layouts, organizations can edit the digital twin to match the customers requirements exactly. Businesses can now plan, design and visualize spaces in harmony with customers — wherever they are.