The Travel Leader Podcast: Growing Self-Awareness with Stephanie Smith
On the latest episode of The Travel Leader Podcast Rachel Vandenberg asked about Stephanie’s story which is one of self-reflection, growth and pushing boundaries.
Stephanie learned from her early hotel career experience what kind of leader she did not want to be. Now on her own forever entrepreneurship journey she cultivates a candid and supportive environment where she encourages her team to learn, lean into their strengths and challenge themselves. Whether conquering a mountain or setting new goals for her business, Stephanie walks her own talk and role models these leadership qualities.
About the Host
Rachel Vandenberg is a hotel owner and leadership coach. She has been co-owner of the Sun & Ski Inn and Suites, Stowe Bowl and Stowe Golf Park in Stowe, Vermont since 2012 and served as General Manager until 2023. In addition to her responsibilities as hotel owner, Rachel is the founder of The Travel Leader, a leadership content and coaching company. Rachel also sits on the board of her local destination marketing organization and founded a professional development retreat for women in travel called Accelerate Women Leaders in Travel. Outside of her career, she is a mom of three and loves to be in the woods on a bike or skis. Learn more at www.sunandskiinn.com, www.thetravelleadercoach.com and www.womenleadersintravel.com.
Rachel coaches established leaders in travel and hospitality who work with diverse and complex multi-tier stakeholder groups in fast paced, high energy and constantly changing environments. These leaders want to leverage their skills and experience with improved leadership competencies to achieve peak performance and contribute a lasting impact on their teams and companies. They have a deep desire to intentionally design their lives finding a harmonious rhythm between the personal and professional.
These leaders are positioned to bring their historically traditional industry cultures into the future. Rachel has spent most of her adult life studying leadership and organizational development and incubates ideas and practices in her own business. She partners with her clients to strengthen self-leadership and outward facing leadership competencies so that they can be more effective leaders. Through this partnership clients increase self-awareness and confidence, become better decision makers, improve organizational culture, achieve better business results and experience more personal and professional meaning and fulfillment.
About Cogwheel Marketing
Cogwheel®️ Analytics is a hotel digital marketing reporting and business intelligence tool for hotel management companies and ownership groups of both branded and independent hotels. It aggregates data from multiple sources to allow companies to identify trends and opportunities, in both portfolio and individual hotel level views. It provides an online scorecard with benchmarks against other hotels to identify gaps in your total online presence, similar to a STAR report. With one-click reports, owners and operators can understand the efforts made towards gaining more exposure across the customer journey. Unlike most tools in the hospitality industry, Cogwheel Analytics primarily focuses on booked revenue, not consumed, to map the various data points up to the point of conversion. Sample data points include channel mix, website performance, social media and paid efforts including OTA Ads, MetaSearch and Google SEM.
Stephanie Smith
Founder and Digital Matriarch
+1 540 239 1052
