Maximizing Sales & Service Via Textual Communications (Email, Chat, and In-App Messaging)

Doug trains your team how to convey heartfelt hospitality when communicating in writing, but also to secure more bookings by way of the often-overlooked "channel" of textual communications. Participants will learn to recognize that many leads are disguised as "I just have a quick question about…" When the staff knows how to better "read between the lines," they will then recognize and capitalize on sales opportunities that occur when:

• Responding to direct email questions and inquiries as in [email protected].
• Answering messages on OTA platforms (Airbnb, VRBO, Expedia, Booking.com).
• Corresponding with guests during "chat" exchanges.
• Using email as a proactive follow-up tool when callers are not yet ready to commit.
• Reach out to further discover the needs. Planners will respect salespeople who call or email intelligent "investigative" questions, so long as they are not annoying "textbook" questions such as "Walk me through your ideal meeting."
• How to follow-up in the "sweet spot" between tenacious and tacky and to be persistent but not pushy.
• Easy ways to use a "tech for touch" to put people back into sales process throughout the sales cycle.

For more information please contact Doug Kennedy