Hotel Reservations and Group/Event Sales: Use a Storytelling Approach To Narrate The Pictures They Already Viewed Online

Years ago, all that guests researching options had as resources were hotel brochures or rudimentary hotel websites consisting of a few pictures displayed on a fuzzy, low-resolution monitor.

Now, prior to calling or emailing your staff about booking an event or important stay, those who inquire directly have visited websites featuring extensive photo galleries, including dozens of pictures of even the most basic room types. What they don't want to hear in conversations or read in emails is the same list of features they have already seen online as bullet points. This webcast shows participants how to use a storytelling approach that focuses on placing the guest and/or their event attendees at the heart of the story, helping them imagine themselves enjoying the features, amenities, and services located at the hotel and/or in the destination or location.

• Using the "just for you" approach to engage multi-tasking callers and help them visualize the experience.
• Expand your working vocabulary of visually and emotionally descriptive words so they can be used naturally and not sound scripted.
• Offering needs-based recommendations, suggestions, and endorsements.
• Using these and other techniques both in writing as well as during verbal conversations.
• Storytelling selling techniques for creating urgency when callers hesitate to commit.