Quoting Higher Rates And Overcoming Rate/Availability Restrictions For 2024

As many resorts, hotels, and VR companies enter the peak booking season, now is a great time to train your team on tactics for successfully selling the higher rates that your revenue managers have most likely rolled out for 2024. This webcast also covers how to explain rate fences, restrictions, rates that change based on demand, and "mid-stay rate variance". While the main target audience is reservations and front desk staff, hotel salespeople can also benefit from some of the concepts. Sales tactics covered include:

• Convincing yourself that higher rates match the value received and a reminder that it is their money, not yours!
• We don't raise rates during busy seasons! High-season rates are the "normal" rates; they go down during periods of lower demand!
• How to explain rates that change between a first inquiry and a call-back.
• Overcoming objections to revenue management "levers" such as minimum stays and "day of arrival" restrictions.
• "When all you have left is all you have left, never say 'All we have left is…" and instead position remaining options in a positive way.
• How to "downsell" when necessary to less desirable options based on locations, lack of views, and/or size.

For more information please contact Doug Kennedy