We will walk through our current outlook and discuss some highlights of our U.S. Market forecasts.

LARC has released its latest quarterly Market Intelligence Reports for 61 markets under current coverage and the U.S. overall. Furthermore, this latest forecast data has been incorporated into the LARC GIS application, which includes granular data-driven annual RevPAR forecasts for over 19,000 unique geographies across the country.

U.S. RevPAR is expected to increase by 2.6% to $100.50 in 2024, driven by ADR growth of 3.1% to $160.50 while occupancy declines 0.5% to 62.6%.

LARC forecasts 2024 U.S. Hotel EBITDA to grow 3.1% and Hotel Values to increase 4.9%. Over the next five years, LARC expects Hotel Values to increase 9%, or at a 1.7% CAGR.

For more detail on the views that shape our current U.S. industry forecast as well as color on several of the U.S. cities we expect to be the best and worst performing markets, click here.

On Wednesday March 6, 2024, at 2:00 pm EST, we will be hosting a webinar to walk through our current U.S. outlook, provide high-level key takeaways from our market forecasts and answer any questions you may have.

Please contact us if you are interested in learning more about LARC's industry-leading Market Intelligence capabilities.

Better Market Intelligence

LARC's Market Intelligence Reports offer more than industry-leading market information and data, they include short-term and long-term forecasts for the following key outputs on a market-wide basis, updated quarterly:

Supply
Demand
Occupancy
ADR
RevPAR
Expense growth
EBITDA growth
Cap Rates
Property value growth

LARC's reports provide transparent predictive modeling and back-testing to help you get comfortable that our forecasts are as accurate as possible. Additionally, LARC reports offer transparency related to our model drivers and sensitivity tables on the most influential variables. In these uncertain times, the importance of more accurate and more transparent forecasting is even greater than before. We believe that better lodging forecasting leads to better business decisions.

This webinar is hosted by Lodging Analytics Research & Consulting, Inc

For more information please contact Ryan Meliker