Is AI-generated Content the Spam of Our Time?

Lately I’ve been coming across a lot of content online that appears to be AI generated. I’ve seen it in articles, blogs and whitepapers, on news sites and social media, and in email, product marketing, and media releases.

Daniel E. Craig

Founder, Reknown

Reknown

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Sales & Marketing

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Chatbots, Robotics & AI

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Content Marketing

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Opinion

Exceptional Photography: The Ultimate Asset to Drive Sales!

In today’s industry, potential guests systematically search for your hotel online and photography, which is likely to be the first thing to catch their eye, will shape their perception. What they see in your visuals can make them quickly decide to b...

Antoine Foucard

Founder & CEO

Remarquable!

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Sales & Marketing

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Digital Marketing

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Brand Marketing

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Content Marketing

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Opinion

Trust and Relationships: The Twin Pillars of Hospitality Business Growth

I began my hospitality career over 40 years ago, working in operations at a downtown hotel in Vancouver, British Columbia. I was a minibar attendant. The first thing I noticed about the industry was how incredibly nice and gracious the people I work...

Alan Young

Hospitality Industry Advisor, College Professor, and Co-Founder of Puzzle Partner

Puzzle Partner Ltd.

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Information Technology

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Lodging Industry

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Guest Experience

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Content Marketing

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Opinion

Visuals in vogue: Revolutionizing hospitality & travel marketing

Visuals have long played a significant role in the advertisement of travel destinations. During the 1930s, travel advertising posters were booming in the hope of stimulating the depression-era economy (see some examples by clicking on the previous l...

Lionel Saul

Research Assistant at Ecole Hôtelière de Lausanne (EHL)

EHL

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Sales & Marketing

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Advertising

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Content Marketing

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Opinion

The Risk of Undervaluing your Hotel Brand - A Critical Perspective

We have to admit that the hotel world is complex, absorbing and very fast-paced. There is a fierce debate about the best solutions and complex tools that will allow a residual improvement in revenue to be achieved – what we sometimes call “fairy dus...

Joao Trindade

VP of Marketing & Product, Guestcentric Systems

GuestCentric Systems

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Sales & Marketing

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Lodging Industry

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Content Marketing

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Opinion

Can ChatGPT Replace Human-Created Hotel Marketing Content?

Any marketing content that describes your product - in this case your hotel - must be original, authentic, enticing and believable. Your marketing content should tell a consistent "story" about your hotel’s value proposition and brand, and inspire t...

Max Starkov

Hospitality & Online Travel Tech Consultant

NYU

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Sales & Marketing

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Chatbots, Robotics & AI

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Content Marketing

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Opinion

Get Ahead of The Competition: Make Your Hotel The Top Choice Online!

The choice of guests when booking a hotel online is closely tied to their fear of being misled. A study conducted by researchers from the Hong Kong Polytechnic University revealed that this can be explained by the concept of "perceived risk”, which ...

Antoine Foucard

Founder & CEO

Remarquable!

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Sales & Marketing

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Social Media

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Digital Marketing

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Content Marketing

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Opinion

Has the ‘New’ Service Culture Become the ‘No’ Service Culture?

In my hometown of Barrie, Ontario, I spent some time chatting with some of the GMs of the hotels within our city limits. Most hotels in Barrie are what we would call “limited service”, however, some do offer more than others when it comes to ameniti...

Alan Young

Hospitality Industry Advisor, College Professor, and Co-Founder of Puzzle Partner

Puzzle Partner Ltd.

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Human Resources

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Lodging Industry

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Guest Experience

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Content Marketing

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Opinion

Avoid These 3 Guest Online Experience Mistakes Holding Back Your Direct Bookings!

Not all guests get guidance from travel agents when booking a hotel. For them, the online experience is particularly important as it represents the main aspect of their booking decision. During this process, everything potential guests see online is...

Antoine Foucard

Founder & CEO

Remarquable!

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Sales & Marketing

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Digital Marketing

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Guest Experience

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Content Marketing

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Opinion

3 excellent Black Friday campaign examples for hotels

They’re coming! The best 2023 Black Friday offers and discounts are landing in your email inbox. Chances are you will find one or more offers that will draw your attention and encourage you to make a purchase.

Karen Stephens

Chief Revenue Officer at Revinate

Revinate, Inc.

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Sales & Marketing

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Lodging Industry

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Advertising

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Content Marketing

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