The Long Run

The Long Run is a global community of nature-based tourism businesses committed to a holistic balance of Conservation, Community, Culture, and Commerce (the 4Cs). Founded in 2009, The Long Run supports its members to deliver measurable impact and create a better future for people and planet. Together, members of The Long Run safeguard over 23 million acres of nature, improve the lives of more than 350,000 people, and prove that tourism can be a force for regeneration. By sharing knowledge, providing a practical framework, and fostering collaboration, The Long Run helps its members grow resilient businesses that protect biodiversity, celebrate cultural heritage, and strengthen communities. The Long Run’s vision is clear: a world in which business, nature, and people thrive together.