Local SEO for Hotels: 12 Tips for Better Local Rankings
Local SEO for hotels is a crucial component of online success and determines whether someone searching for hotels in your area sees your property on the search engine results page (SERP). This stage in the hotel booking process is incredibly important for hotels, as prospective customers are typically looking for the best option that matches their wants and needs.
Before we move on to the meat of the article, it’s essential to understand how Google’s local ranking algorithm works:
Relevance
How well your business profile matches the searcher’s intent.
Distance
The distance a potential search result is from the location term used in a search.
Prominence
How well known your business is, based on offline world reputation and information that Google has about your business from across the web.
As you read through this article, you’ll soon understand how our advice contributes to these important factors.
It’s also worth mentioning the existence of Google Hotel Packs. These aren’t the typical local packs that you may see for searches like “shoe store near me” or “dog walkers nyc”.
