Google Data Highlights Growing Interest In Blended Trips
Consumers are prioritizing booking travel experiences and are embracing blended trips to have those experiences, according to new research from Google.
In a new study from the search giant, 38% of leisure travelers traveling internationally from the United States, the United Kingdom, Germany, France, Spain and Italy say they are more likely to plan or book a “once in a lifetime trip” than ever before.
Forty percent of travelers from those countries also say they now need to invest more time and effort in leisure trips than before the pandemic.
Also compared to pre-pandemic, consumers say they are more open to blended travel – the combination of business and leisure travel – with 74% of business travelers saying they find the idea appealing.
According to Google, 50% of travelers have already taken a blended trip, and for those who haven’t, 37% plan to do so.
Thirty-three percent of business travelers say they would be motivated to go on a blended trip because it makes business trips more fun, while 33% say it gives them the opportunity to get to know places they wouldn’t otherwise visit.
