How Modern Technology is Rewriting the Rules of Marketing
Over the past decade, we've witnessed a whirlwind of transformative changes that have redefined the very essence of digital marketing.
Ads look a little different in today's world than they did in 2013, and it's all thanks to the innovative minds of marketers and professionals who saw the changing marketing landscape and found new ways to adapt and refine their work.
So, with that said, let's take a look at some of the biggest trends and tools that have emerged in the last decade and how they've shaped today's digital marketing space.
Social media and search engines have become a staple
First up, we have the (in)famous social media platforms. These have become every extrovert's dream and connected billions of people together. In the marketing world, these spaces have provided businesses with a stage to strut their stuff.
Sure, social media was big in 2013, but today's social media blows it out of the water. Take Facebook, for example. It remains the largest social media platform today, just as it did a decade ago. Here's the difference: in 2013, Facebook had 1.2 billion users. Today, it has over three billion.
Unsurprisingly, this massive growth of users has also led to social media ad spending skyrocketing from an estimated $4.1 billion in 2013 to over $72 billion in 2023. Along with a rise in the number of users, social media platforms also provide advertisers with more ways than ever to interact with their audiences. For example, stories and short-form videos have become pivotal, providing brands with immersive ways to engage their audience.
