Opinion Articles

Lodging Industry

Ditch the cookie-cutter approach. It’s time to stand out, sell smart, and win big in the year ahead. As someone who lives and breathes the hospitality industry, I’ve seen firsthand how rapidly things are changing. From groundbreaking technologies to...

6 Game-Changing Sales Strategies for Hotel Pros in 2025

Cory Falter

Partner and Visionary at Lure Agency and consultant at Cayuga Hospitality Consultants

Lure Agency

Sales & Marketing

Digital Marketing

Brand Marketing

Content Marketing

There’s a big difference between profitable hotels and those that struggle. Surprisingly, the difference isn’t related to location, quality, or service.

Are You Making These 7 Common Revenue Management Mistakes?

Massimiliano Terzulli

Revenue Management Strategist & International Business Developer for Revenue Team by Franco Grasso

Revenue Team by Franco Grasso

Revenue Management

Reputation Management

Online Travel Agencies (OTA)

Digital Marketing

A quick jaunt up the coast for Angelenos or anyone else in Southern California (SoCal) is the picturesque haven of Santa Barbara with its never-ending white sand beaches surrounded by trendy restaurants and beachfront accommodations. But drive a few...

The Mille Club: Exploring SoCal Luxury at El Encanto, a Belmond Hotel

Adam Mogelonsky

Partner at Hotel Mogel Consulting Ltd.

Hotel Mogel Consulting Limited

Brand Marketing

Luxury Travel

In the heart of Zululand, South Africa, lies Babanango Game Reserve, a once cattle-farmed landscape that now stands as a true testament to the power of environmental renewal. This reserve recently underwent one of South Africa’s most ambitious rewil...

Designing With Purpose: Luxury Frontiers’ Impact at Babanango Game Reserve

Graeme Labe

Managing Director & Principal, Luxury Frontiers

Luxury Frontiers

Design and Architecture

Luxury Travel

I recently came across this brand pyramid chart. While incomplete, I find it is pretty useful to compare the various hotels of multiple groups in their categories.

So what is a hotel brand really?

Martin Soler

Partner at Soler & Associates

Soler & Associates

CRM & Loyalty

Advertising

Brand Marketing

Guest Experience

Let’s play 20 Questions. Luke Jamieson, a customer experience (CX) thought leader in Australia, asked me to answer 20 customer experience questions in a “lightning round” style for one of his projects. As I considered my answers, I realized that the...

Let’s Play 20 Customer Experience (CX) Questions – Part One

Shep Hyken

Customer Service and Experience Expert, Keynote Speaker and Bestselling Author

Shepard Presentations, LLC.

CRM & Loyalty

Guest Experience

Hospitality thrives on human connections. While guest experiences are at the heart of business strategies, the industry is now recognising that exceptional guest journeys are only possible when equal attention is paid to the employee journey. As we ...

Visioning 2025: The Top Trends Transforming The Employee Journey

Custódio Barreiros

Founder & CEO, EIP MGT

EIP MGT

You need certain skills to successfully lead a team and become a respected manager in any field. Being inspirational, having excellent technical knowledge, and being someone who could ‘get things done’ used to be prerequisites, but now what it means...

MBA in Hospitality: Developing the Most Valuable Leadership Skills

Veronika Mercier

Marketing Content & Communications Manager at EHL Hospitality Business School

EHL

Education & Professional Development

Hotelschools | Universities

Lots of data is pointing to 2025 as a year for hotel occupancy ‘normalization’ which is the polite way of saying ‘plateau’, ‘stagnation’ or even a modest decline. Hence, in a mostly zero-sum occupancy world, it’s all about growing revenue per guest.

Should the Revenue Manager Now Be the Total Revenue Manager?

Adam Mogelonsky

Partner at Hotel Mogel Consulting Ltd.

Hotel Mogel Consulting Limited

Revenue Management