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Drive conversions with an omnichannel communication strategy

Inspiration. The spark that propels guests to hurry and book a stay with your hotel.

Karen Stephens

Chief Marketing Officer, Revinate

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Sales & Marketing

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Information Technology

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Revinate, Inc.

Let’s not downplay our satisfaction; a brief turbulence doesn’t define the overall outcome

Contrary to the pessimists who dwell on seeing the glass as half-empty, while it steadily filled up over the weeks, the final result is very positive. It is generally satisfying both in terms of numbers and the overall sentiment of having successful...

Vanguélis Panayotis

Vanguélis Panayotis

CEO MKG Consulting & Hospitality ON / MRICS

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Hospitality ON

Cultivating a Customer-Centric Culture: Lessons from Successful Hospitality Brands

In today’s competitive market, creating memorable experiences for guests is no longer just a nice-to-have – it’s essential for hospitality brands that want to thrive. The most successful hotels, resorts, and restaurants have figured out that putting...

Prince A. Sanders

Prince A. Sanders

Hospitality Managing Director

Prince A. Sanders

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Lodging Industry

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Guest Experience

CEO Pay in Hospitality 2024

With the pandemic largely in the rearview mirror, the last twelve months have been about interest rates, less transactions, and wild presidential election cycles worldwide. The hotel industry will be impacted in significant ways as these issues unfo...

Keith Kefgen

Managing Director & CEO at AETHOS Consulting Group

AETHOS Consulting Group

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Human Resources

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Lodging Industry

AETHOS Consulting Group

10 tips to get the best out of your cloud-native PMS – and 10 things to avoid

10 tips to get the best out of your cloud-native PMS – and 10 things to avoid

Cloud-native technology is the new standard across almost every industry. In hospitality, more and more hoteliers are moving away from cumbersome on-premises solutions in favor of property management systems that were born in the cloud.

Tom Brown

Senior Copywriter at Mews

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Property Technology

10 tips to get the best out of your cloud-native PMS – and 10 things to avoid

Digitalization of Travel

By offering mobile applications (apps) to meet ever-increasing consumer demands. in various services including travel as the mobile apps enable new innovative ways of delivering travel services right from a smartphone which can be a game changer for...

Adel Eldin

MD, FACC, FACP, MBA, GGA, Founder, CEO of Quality Affordable Healthcare, Prontocare

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Information Technology

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Medical Tourism

ProntoCare

It’s the End of Search Advertising as We Know It (And I Still Don’t Know if I Feel Fine...)

It’s the End of Search Advertising as We Know It (And I Still Don’t Know if I Feel Fine...)

As we move further into generative AI experiences in Search, it’s becoming increasingly clear that the traditional advertising models used by search engines need some rethinking.

Simone Puorto

Founder | CEO | Futurist

Travel Singularity

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Sales & Marketing

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Search Marketing

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Digital Marketing

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It’s the End of Search Advertising as We Know It (And I Still Don’t Know if I Feel Fine...)

The 7 segments of sustainable tourists in Switzerland

Sustainable consumer behavior in hospitality encompasses actions that help preserve the environment, such as green purchasing, recycling and conserving natural resources. In the tourism context, this includes actions such as buying local products, s...

Valentina Clergue

Valentina Clergue

Assistant Professor at EHL Hospitality Business School

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Environment & Sustainability

EHL Hospitality Business School

Demystifying PMax for hotels: A balanced perspective on transparency and control

Confused about PMax for your hotel? You’re not alone. This article cuts through the noise, explaining how PMax works and what level of control you really have. We’ll also show you how to optimize PMax campaigns to attract new guests and boost your b...

Carly Ferranolo

Carly Ferranolo

SEM Team Lead at Cendyn

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Sales & Marketing

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Digital Marketing

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Cendyn™

Developing a Social Media Plan for your Hotel

Developing a Social Media Plan for your Hotel

In the past article, we discussed who should be in charge of the social media for your hotel. Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources o...

Stephanie Sparks Smith

Stephanie Sparks Smith

CEO & Digital Matriarch, Cogwheel Marketing

Cogwheel Marketing

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Developing a Social Media Plan for your Hotel