MCLEAN, VA | The Hospitality Sales & Marketing Association International (HSMAI) is seeking top-level marketing and advertising executives for online judging of its annual Adrian Awards – the largest and most prestigious marketing awards competition for hospitality, travel and tourism in the world.

“In keeping with the move to judge most of the entries online, we are looking to expand our judging pool with creative, smart and innovative marketing experts, in or out of the hospitality and travel arena, who have both the experience and expertise to critique with intelligence and insight,” states Melanie Penoyar, HSMAI director of awards competition.

Interested judges must meet the following criteria:

  • 10 years of hospitality, travel and tourism marketing or specific media experience in one or more of the following: advertising, public relations, electronic media, publishing, travel writing, and destination or product marketing.
  • Aptitude for current trends in marketing.
  • Ability to be objective.
  • Capacity to hold to a commitment of confidentiality.

The Adrian Awards are handed out in three categories: advertising, public relations and web marketing. Participants will have the opportunity to judge in any or all of the disciplines. The competition draws entries from across the globe with last year’s contest accounting for nearly 1,500 submissions from 46 countries.

Each entry is judged for its own merits, not against the competition, and as it relates to its statement of communication objective. A scoring sheet is provided, and how judges score the levels of achievement could guarantee a gold, silver or bronze award for one or all entries in each category. Winners are chosen based on their execution rather than budget. The tabulation process determines the outcome for each individual submission. If there are no submissions in a particular category that merits an award there will be no winners in that category.

Winners will be showcased on Jan. 30, 2006 at the New York Marriot Marquis during the 16th Annual Adrian Awards Gala, a multifaceted, black-tie networking extravaganza celebrating award-winning work, lifetime achievement, and the “Top 25 Most Extraordinary Minds in Sales and Marketing.”

Those interested in judging the Adrian Awards, as well as sponsorship opportunities, should contact Melanie Penoyar by Sept. 12, 2005 at 703-245-8037 or [email protected]. For competition rules, submission guidelines, and answers to the most frequently asked questions, visit . Entries are being accepted until Sept. 16, 2005.

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at 15 annual events. Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members worldwide, with 38 chapters in the Americas region.

For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005. You can also visit the web site at .

Richard S. Kahn
(516) 594-4100
HSMAI

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