Revive

Marriott Hotels & Resorts’ ‘Revive®’ bedding advertisement campaign was recently presented with the global “Innovation and Impact” award at the JCDecaux Second Annual Airport Advertising Upfront.

The innovative ads celebrate the new Revive® Collection bedding as hero and the traveler as heroic. The visually stunning murals feature striking images of achievement and performance alongside the new crisp, white bed, clearly the inspiration for an energizing night’s sleep and a day full of promise.

The company, with the help of its agency partners mcgarry bowen and Carat, selected a variety of large format spectaculars, as well as small-sized units, to dominate prime areas of top airports. The campaign was recognized as the most innovative and impactful campaign of the year.

"This game-changing advertising communicates our innovative approach to meeting customer needs, and requires an equally innovative medium in which to break through,” said Deborah Fell, senior vice president of marketing strategy. “High-impact airport dioramas and grouped wall units enabled us to communicate that not only is something new happening at Marriott, but we’re connecting with our guests in an equally unique fashion.”

Founded in 1964, JCDecaux is an international media and communications company. JCDecaux is a world leader in out-of-home media with over 657,000 advertising panels across 45 countries.

MARRIOTT INTERNATIONAL, INC. (NYSE:MAR) is a leading lodging company with more than 2,700 lodging properties in the United States and 65 other countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, Renaissance, Bulgari, The Ritz-Carlton, Courtyard, Residence Inn, SpringHill Suites, TownePlace Suites, and Fairfield Inn brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club International, The Ritz-Carlton Club, Grand Residences by Marriott, and Horizons brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; operates conference centers; and manages golf courses. The company is headquartered in metropolitan Washington, D.C. It is ranked as the lodging industry’s most admired company and one of the best places to work for by Fortune® magazine. In fiscal year 2004, Marriott International reported sales from continuing operations of $10 billion, and the company had approximately 133,000 employees at year-end 2004. For more information or reservations, please visit our web site at .

Beth McGlasson
301-380-7431
Marriott