As has been well documented already, Spain surpassed the USA as the second most important tourist destination in the world after France in 2001. The country has a greater variety of destinations, a more plentiful supply of hotels and a more expansive tourism infrastructure than competing destinations. Spain has adapted its marketing strategy and is now promoting itself as more than just a beach destination, with a new emphasis on quality. The Spanish hotel market has made the transition from being mainly leisure oriented to becoming more commercially oriented. The improving economy has significantly boosted demand for hotel accommodation in the country’s major cities, demand driven mainly by the local commercial market and the increasing number of European weekend break visitors.

As has been well documented already, Spain surpassed the USA as the second most important tourist destination in the world after France in 2001. The country has a greater variety of destinations, a more plentiful supply of hotels and a more expansive tourism infrastructure than competing destinations. Spain has adapted its marketing strategy and is now promoting itself as more than just a beach destination, with a new emphasis on quality. The Spanish hotel market has made the transition from being mainly leisure oriented to becoming more commercially oriented. The improving economy has significantly boosted demand for hotel accommodation in the country’s major cities, demand driven mainly by the local commercial market and the increasing number of European weekend break visitors.

Leora Lanz
HVS Sales & Marketing Services
516-248-8828 Ext 278
HVS

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