Cross-Marketing Optimization – Search and Social [Case Study]
The Velas Resort Group has been a client of Milestone for years and sought Milestone’s help in creating an online strategy to further maximize the group’s wedding revenue with the use of online technologies and an innovative marketing plan. Milestone
1. BACKGROUND
Velas Resorts is a group of four luxury resorts in Mexico. Each property resembles a tranquil tropical oasis that combines distinctive services with a romantic coastal atmosphere. Furthermore, each property features a world class spa, five-star service, and gorgeous settings – making each property a perfect location to host a wedding. The group has accommodated many wedding parties over the years, which brought the opportunity of driving wedding businesses to the properties by aggressively targeting this niche market.
The Velas Resort Group has been a client of Milestone for years and sought Milestone's help in creating an online strategy to further maximize the group's wedding revenue with the use of online technologies and an innovative marketing plan. Milestone then developed an award-winning wedding website and implemented several search and social media marketing strategies that performed well beyond expectations.
2. STRATEGY
Milestone's strategy comprised of a holistic marketing approach optimizing all channels available on the Internet. Key components of the marketing plan for Velas Resorts' wedding website include:
- On-page optimization
- Organic promotion
- Local promotion
- Paid search
- Social media marketing
- Email marketing
- Return on investment tracking
- Cross-channel marketing and optimization
To read the full article and see the results, go to Milestone Insights.
About Milestone Inc
Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.
Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.
