Sorell Hotels Switzerland will be transitioning its 17 Switzerland-based 3- to 4-star hotels to Trust International's hotel distribution services on a staggered basis, with the final hotels to be transitioned by August 2015.

Sorell Hotels guests will now have the advantage of booking through Trust's user-friendly and easy-to-navigate Trust Internet Booking Engine (IBE) Trust|GuestBooker on the Sorell website, which provides direct, real-time access to Sorell Hotels' descriptive content, pictures, rates and availability.

"The high degree of customization on Trust's CRS, IBE, and mobile solutions enables us to seamlessly integrate them with our existing website and systems for a cost-effective, low-maintenance solution," stated Michael Thomann, Head of Sorell Hotels Switzerland. "The flexibility of the system provided exactly what we need to showcase each of our 17 properties to potential guests worldwide no matter what channel they choose to research and book our properties."

In addition to utilizing Trust's powerful centralized reservation systems (CRS), Sorell Hotels will be incorporating the Trust interfaces for the two-way Opera Property Management System (PMS) as well as Room Management System (RMS) IDeaS Bar by Day upload on Trust|Mobile for all of their properties. Trust|Connect allows Sorell Hotels' Front Office Systems (PMS), Revenue Management Systems (RMS), Content Management Systems (CMS) and RFP Systems to exchange data with Trust yourVoyager CRS to help optimize their distribution strategy and reduce processing costs.

"We are very proud of being chosen by Sorell Hotels who has a longstanding reputation for traditional Swiss hospitality. We see this as a clear confirmation that renowned hoteliers such as the Sorell Hotels are embracing the high-tech services of Trust International, confirming that not only new, developing hoteliers are relying on Trust, but also the well-established tradition-rich hoteliers," stated Richard Wiegmann, managing director of Trust International. "Sorell Hotels' guest will now experience a state of the art booking engine on the Sorell website and can use more OTA channels to book their preferred Sorell property."

About Trust International Hotel Reservation Services GmbH

Trust International is one of the world's leading CRS providers and international hospitality partners. Trust's services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and CRO software, connectivity to all GDS and OTA channels, channel management solutions, Internet booking engines and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence, and payment services.

Via Trust's own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.

Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in systems and delivery of superior customer value.

For further information about Trust International please contact:

Trust International Hotel Reservation Services,

Unterschweinstiege 2-14, 60594 Frankfurt – German, 049-69664089 1501

3504 Lake Lynda Drive, Suite 300, Orlando, Florida 32817, USA, Tel + 1 407 497 9272

[email protected], www.Trustinternational.com

Media Contacts:

For The Americas

About Sorell Hotels Switzerland

The Sorell Hotel Group consists of 17 individually and personally managed city and leisure hotels in 10 Swiss cities. Each hotel enjoys a prime location, and each is an exclusive jewel with its own special features. The unique character of each hotel is what makes Sorell Hotels Switzerland so special. Whether you are our guest on a business trip or during your leisure time, we will ensure that your stay with us is a pleasurable one.

Contact

Sorell Hotels Switzerland

Flüelastrasse 51
CH-8047 Zürich
T +41 44 388 35 35
F +41 44 388 35 36
[email protected]
www.sorellhotels.com

Michael Thomann
Head of Sorell Hotels Switzerland
T +41 44 388 35 35
[email protected]

About Trust International Hotel Reservation Services GmbH


Trust International is one of the world"s leading CRS providers and international hospitality partners. Trust"s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and CRO software, connectivity to all GDS and OTA channels, Internet booking engines and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.

Via Trust"s own communication centers located in North America, Europe and The Far

East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.

Established in 1989 Trust International is renowned for its highly reliable reservation

platform, continuous investment in systems and delivery of superior customer value.

Julie Shepherd

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